This blog post is for you if you already have a social media marketing strategy in place and are posting regularly. If you already have a game plan in place and have been working on your social presence, you should already have a better idea of what has been working for your brand.
You’ll find these tips valuable if you’re dealing with the following problems:
Less web traffic being driven from your social media accounts
A plateau in follower growth
A continuous drop in post engagement (likes, comments, messages)
A decrease in mentions from users and other brands
If you can relate to the issues above, keep reading this blog post. You don’t have to feel alone as you work to improve your social media marketing results since we’re here to support you in your marketing goals.
Use these 4 tips to step up your social media marketing game
With social media marketing, you’re able to gain exposure online. You’re also providing yourself with more opportunities to sell and earn customer loyalty. Here are 4 tips that will help you receive a better ROI from social media marketing:
Switch up your posting times: Chances are you’ve been using a social media scheduling tool. Scheduling tools are great since they allow you to plan out posts ahead of time. You’re able to be more strategic and consistent with your social media activity.
If you’ve been posting at the same time throughout the week without much success, try out different posting times. Test different days of the week and try others times of the day. You can also adjust the frequency of posts each week. This means if you were posting three times a week, try five times per week. You can expect different results if you are always doing the same thing.
Collaborate with other brands: One of the best ways to expand your reach and increase credibility is through collaboration. Partnering with other brands gives you the opportunity to be in front of another audience that trusts the brands you’re working with. Your social media marketing efforts are less likely to waste.
How can you find brands to collaborate with? Identify companies who have similar ideal customers/clients as you but don’t compete with your business. For example, you may not want to partner with another sandwich shop to promote your sandwich shop. However, you may want to team up with a coffee shop down the street from you to run a cross-promotion to target the lunch-time rush.
Share user-generated content: Also known as UGC, user-generated content is any type content made people who use a particular product or service. This category of content includes video reviews of a product from a customer to photos a client has taken at a restaurant.
There are multiple benefits that come from putting UGC to work for you. A major benefit is you receive the credibility that comes from other people saying they use your product or service. Another reason why UGC is great for your social media marketing is you don’t have to create as much content on your own. Using UGC saves you time and money in the long run.
Try out different platform features: Do you use the various features available on the platforms you’re using? Try out Reels on Instagram if you’ve only been sharing posts and Stories. Go Live on Facebook if you haven’t already done so. By using the different features available on each platform, you give yourself more opportunities to be discovered by your target audience. You’ll also be able to put each app’s algorithm to work for you since you’re utilizing the tools unique to the app you are using.
What should you do now?
Improving and building upon your current social media strategy takes time and consistent effort. Each tip listed above is shared for you to test out. Start by changing up your posting times since it’s the easiest to implement right off the bat. After you’ve reworked your schedule for the next 30 days, work your way down the list of tips.
Track the data from each social media platform you’re using on a weekly basis. Doing this will help figure out if the changes you’re making is actually making a difference. Test out the tips for at least 3 months since you won’t have any actionable data with less time.
Keep these best practices in mind as you improve your social media strategy
Always keep these best practices in mind when it comes to social media marketing. You’ll be able to improve your brand reputation and gain the trust of consumers when you do these things:
Reply to all comments, messages, and reviews
Post consistently (i.e. daily, 3 times a week, 5 times a week)
Answer frequently asked questions through the content you post
The best practices listed above will help your ideal customer/client understand how you can help them solve their problems. You’ll also prove that you’re listening to what they have to say by engaging with their efforts to contact you. The results you receive from being social on social media are worth the effort!
Receive your free social media audit!
If you feel you’re at a plateau with your social media marketing growth, you may not know how to improve or what to change with your current strategy. We’re here for you! You’re not alone as you work to grow your brand and increase revenue. Fill out the contact form below. We’ll review your social media marketing efforts and help you step up your marketing game!