It’s that wonderful time of the year when people are looking to purchase gifts and services for themselves and others! It’s key that you are positioned to take advantage of spending habits this holiday season. Below are 24 holiday marketing ideas you’re welcome to take and use for your business. They’re organized into different categories:
Restaurants: If you’re marketing for a food establishment, here 8 ideas you can use this holiday season.
Offer a free fountain beverage to anyone who posts about your restaurant and tags your business on Instagram.
Do a BOGO (buy one, get one free) sale for appetizers the week of Christmas.
Create a holiday special that’s only available throughout the month of December.
Set up an Instagram-worthy Christmas tree for customers to take pictures in front of to capture the holiday spirit.
Donate $1 from every order of $10 or more to your favorite charity.
Run a giving tree at your restaurant in collaboration with an orphanage or homeless shelter.
Offer a 10% discount on catering for company Christmas parties from now until December 31, 2018.
Add a little holiday cheer by serving a special Christmas-inspired beverage the week of Christmas.
Holiday specials are a great way to drive additional sales.
Salons and spas: There are quite a few ways to increase foot traffic and total sales during this festive time of year. Below are 7 ways to market your salon/spa.
Discount select hair and makeup products to any client who brings in a can of food for the local food bank.
Offer a free 10-minute head and neck massage to anyone who gets their nails done through the month of December.
Give a goodie bag worth $15-20 of select products to any customers who spend $200 or more in a single visit.
Promote gift cards on social media accounts as a great option for stocking stuffers and presents for co-workers.
Sell BFF or “Mom and Daughter” self-care packages that are composed of any three of your services at a 10% discount until the end of 2018.
Hold a giveaway on Instagram offering a free spa day or free eyelash extensions to the winner.
Do a Facebook Live video sharing makeup tips twice a week.
Offering a free 10-minute massage to customers who come for other services such as manicures is a great way to increase sales.
Gyms and martial arts academies: Whether your business is a weightlifting gym or a karate school, these 4 tips can be tailored to your needs.
Offer a special holiday discount on gear such as hand wraps and Gi’s.
Make a large box available at the entrance so clients can participate in donating to a non-profit you choose to align with whether it’s a food bank or homeless shelter.
Host an open mat where percentage of entry fee go towards a charity.
Invite a black belt to teach a seminar with proceeds committed to scholarships for underprivileged youth.
Providing opportunities for people to experience a class is a great way to increase memberships.
E-commerce store for products: The holiday season is the perfect time of year for sales which you’ll get thanks to these 5 ideas.
Set up a limited-time discount that runs until Christmas day.
Work with influencers to distribute discount codes to build brand awareness and increase overall revenue.
Run a giveaway on Instagram to spread the word about new products you’ve released.
Announce holiday sales on email newsletter.
Partner with a complimentary company for a holiday giveaway i.e. dog toys and dog treats, workout clothes and workout supplements
Instagram is a great platform for giveaways and gaining brand recognition.
Which holiday marketing ideas will you use for your business? Let us know in the comments below!