How do I know what to write about for my blog?

You get the feeling that you need to start a blog for your company but don’t know where to start. It’s tough coming up with ideas for content. How do you know what to write about? Which topics take priority in all of the craziness that comes with marketing?

Content marketing doesn’t have to be frustrating.

Content marketing doesn’t have to be frustrating.

Ask the right questions

Always focus on asking the right questions before starting your blog. When you ask the best questions for your content marketing, you’ll be able to clarify the direction your blog needs to take. Here are several questions you need to be able to answer:

  • What’s the number one problem I solve for customers?

  • What makes my solution the best option for customers?

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers?

Examples

Do you need a few examples of how these questions can play out for your business? Let’s run through a few examples for different businesses.

Physical therapy office:

  • What’s the number one problem I solve for customers? My business helps people recover properly from surgeries and various injuries.

  • What makes my solution the best option for customers? My massage clinic serves as a one-stop shop for patients who need both physical therapy and massage.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? I also educate patients on custom workout plans and exercises they can do from home.

Content marketing is a great opportunity for physical therapy offices to communicate value.

Content marketing is a great opportunity for physical therapy offices to communicate value.

Now that you’re able to answer these three questions, you have a better direction for your blog. Since you’ve identified how you provide value for customers, here are a handful of content ideas that you can use for blog posts and videos:

  • 3 exercises you can do at a desk to relieve lower-back pain

  • 5 signs of neck pain that needs professional medical attention

  • How proper hydration and diet helps reduce recovery time

  • Questions you should ask your physical therapist during your first visit

Women’s fashion boutique:

  • What’s the number one problem I solve for customers? My store helps women dress for all professional occupations in the business world from entry level office jobs to C-level positions..

  • What makes my solution the best option for customers? Our staff helps customers make the best purchasing decisions for all body types and color preferences.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? I help customers create a versatile wardrobe that won’t break the bank while still being stylish and trendy.

Use blog posts as an effective way to share fashion expertise.

Use blog posts as an effective way to share fashion expertise.

Since the three questions have been answered, below are a few blog topics and video ideas you can use":

  • Use this scarf to add a pro touch to any winter outfit

  • 4 things every C-suite woman wears

  • How to set yourself apart as the fashionista in the office

  • Don’t wear heels with these outfit combos

International grocery store:

  • What’s the number one problem I solve for customers? I provide quality ingredients from around the world that may difficult or impossible to find in regular neighborhood grocery stores.

  • What makes my solution the best option for customers? My prices are competitive and my employees are well-versed in different styles of cooking.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? Not only can special ingredients be found in my store but I also sell cooking equipment such as woks from China and tortilla makers for Mexico.

Showcasing recipes along with different cooking techniques is a simple way to inspire customers.

Showcasing recipes along with different cooking techniques is a simple way to inspire customers.

With this information in mind, here are a handful of video ideas and blog posts you can create to market your international grocery store:

  • Which is the best knife for making sushi? We tested out 4 knives so you don’t have to

  • Every Filipino chef knows these hacks

  • Super easy West African-inspired dish for a family of 3

  • 10-minute tasty gluten-free fried rice recipe

Pull the trigger

The questions you’ve read over can be applied to any business from financial planning to consumer goods. Always focus on creating value for your customers. When you remember to do so, you’ll always have a clear direction to follow for your content marketing. Now it’s time to pull the trigger and start producing content!

For any other questions regarding your blog and content marketing, email Josh at josh@jamiascreative.com.