2019 will be a year of evolution and transitions for online marketing. Different marketing tactics will come and go but the key principles to successful marketing will remain the same. The effectiveness of social media for businesses will come down to sustainable marketing practices that are focused on providing value for customers. Below are three marketing tips you will need to use in 2019 to increase revenue and brand awareness.
You’ll step up your marketing game with these tips.
Micro-Influencers (smaller fish matter)
While it may seem like a waste of time to work with social media influencers who have less than 100k followers, the fact is that it’s not true. Influencer marketing will still be a great way to build brand awareness, increase sales, and earn credibility in 2019 with the help of micro-influencers. Micro-influencers typically have less than 10k followers but tend to have higher engagement. Micro-influencers are also more likely to do trades and are less expensive to work with if they do charge a fee for a collaboration.
Influencer partnerships will help you gain greater trust in your industry.
Consider partnering with influencers who have anywhere from 3k to 5k followers. Focus on thought leaders who specialize in your industry whether it’s baby clothing or sushi. You’ll be have able to communicate your value with greater authenticity.
Create new and original content
You have to generate your own content to stand out from the crowd. Chances are, you’ve already figured out that it takes a lot of effort to make some noise thanks to your competition.
Beating out the competition takes strategy and hard work.
Separating yourself from everyone in 2019 will come down to your ability to consistently put out fresh content that helps your customers accomplish their goals. This can come in the form of blog posts, photos, videos, and infographics. Here’s a link to a blog post that helps you figure out what to write about for your blog.
Partner with complimenting businesses
Remember, there is power in collaboration.
One way to reach new communities and potential customers in 2019 is to partner with complimenting businesses. There’s no need to be afraid to work with other businesses. As long as you’re willing to give more than you receive, you can gain more traction with new customers. You can quickly acquire new business thanks to the endorsement of other credible businesses. Here are examples of business partnerships:
Karate gym and physical therapy office
Real estate firm and financial planning firm
Portrait photography studio and community college
Sandwich restaurant and co-working office building
Fitness gym and nutritional supplement company
Your partnership can consist of anything from co-giveaways to discounts and referral codes. Working with complimenting businesses will be one of the best things you will do to grow your business and take it to the next level. Always remember there is power in collaboration.
Take action
Now that you’ve read over the three marketing tips above, put them to work for you and your business! You have an incredible opportunity in 2019 to ramp up your marketing efforts and exceed your sales goals. For more information on how to take action, email Josh at josh@jamiascreative.com.