Stepping up your marketing game and increasing your total revenue isn’t impossible! You can have the brand you envision when you take the right steps to improve and connect with your customers. We’ve compiled 10 tips to help you know how to thrive and scale your business:
10 tips you can use to step up your marketing game and increase sales
Reply to all of your incoming messages, comments, and reviews: Has it been more than 24 hours since you’ve replied to every bit of customer/client communication you’ve received? Stop what you’re doing and start replying! You can’t expect to close more sales if you’re not responding to people who are interested in you or have done business with you. When you avoid communication or ignore people reaching out to you, you’re losing business. It’s vital that you also respond to positive reviews and not just the negative ones. After all, it’s in your best interest to cultivate lasting relationships with individuals who love your brand!
Increase your prices/rates: If you haven’t increased your rates in more than 1 year, it’s time do just that. Your total cost to do business always goes up with time. Raising prices will help you maintain a better margin thus helping you be more profitable. You can also ensure that you’re keeping a certain quality of work while sending away people who don’t take your business seriously. Plus, you tell your ideal customer/client that what you’re providing is valuable to them when you raise your rates.
Use social media scheduling tools: Wanna be more efficient with your time while maintaining a strong social presence? Use social media scheduling tools. You’ll be able to plan out posts ahead of time and be consistent with your posting schedule. Check out this blog post for three of our favorite scheduling tools! https://jamiascreative.com/blog/3-social-media-scheduling-tools-that-will-help-you-save-time-and-money Instead of having to worry about what you’ll post every day, you can block off time once or twice a month to plan what you’ll share. The tools will make sure your content will go live when you want it to be published.
Stay true to your brand: Stick to who you are as a business and don’t deviate. You can’t build a brand that will stand the test of time if you go from sharing trendy cat videos to dance videos if you’re a physical therapy clinic or a e-commerce store for cooking utensils. Focus on providing solutions for the problems your ideal customer deals with.
Develop a content marketing strategy: Having a content marketing strategy in place means you’ll always have something of value to share with your clients. This holds true whether it’s your blog, email newsletter, or Facebook Group. Here are two questions you can use to guide you in your content production:
Which problems are people paying me to solve?
What are the answers to the most common questions I receive?
As the business owner or marketing expert of a brand, you should be able to quickly answer the two questions above. You’ll consistently stay true to your brand when you use the questions to help you brainstorm future topics.
Update your website: When was the last time you looked through your website? Are all the pages working? Can people navigate your site in an intuitive way? It’s important that you check your business website on a regular basis. It’s how people learn more about what you’re working on and how you can help them with their problems. Be sure that all of your contact information is up to date like your mailing address and phone number.
Outsource your content creation if you can’t do it yourself: Did tip #5 feel too overwhelming? Do you not have the time to create your own marketing content? Consider outsourcing your content creation needs! We can help you get the social media content you need starting at $250/month. It’ll help you focus on what you do best while helping you grow your online presence.
Follow-up with past clients and prospects: One way to continue to build your business is to check in with people who have purchased from you in the past or have expressed interest. The reason why this works is they are already familiar with your brand and what you have to offer. With every new customer acquisition, there’s a bit of a learning curve a new customer experiences when trying to understand your brand. You’ll get sales at a faster rate when you don’t have to deal with this learning curve.
Ask for reviews: You can’t have a stellar reputation online if you don’t receive reviews! Always ask current and past clients for reviews especially when you know they had a great experience with your business. 91% of consumers between 18-34 years of age count on reviews. Many buyers need to see a minimum of 40 online reviews to take an average star rating seriously. If you can continuously receive new reviews, you’ll show that you’re a credible brand who is open for business.
Be willing to pivot: With a consistent marketing strategy in place, you will be able to collect quality data on how people are interacting with your brand. Be willing to move and adjust if your current strategy isn’t working after 3 months. You may need to change up different tactics whether it’s when you post on Instagram to which topics you’re covering in your weekly blog. Always be willing to adapt. It’ll help increase your revenue and build a stronger brand.
Remember that you are in control of your brand’s total growth! By following the marketing tips above, you’ll quickly take your online marketing to the next level and experience more revenue growth. If you have any questions on how to implement everything you just read, fill out the form below!