10 topic ideas to increase your LinkedIn visibility (plus bonus engagement tip)

One of the most underrated ways to expand your reach and grow your personal brand is through LinkedIn. LinkedIn is an effective platform to create more opportunities both for your career and any business you’re a part of. It’s time to stop only using LinkedIn to update your job description or to connect with recruiters. It’s time to do more than just send spammy messages.

With LinkedIn, you can connect with others in a more genuine way with the right strategy. This strategy requires consistent content that helps people understand who you are, how you think, and how you provide value for others around you. Below are 10 topics you can use for your personal posts on LinkedIn do step up your LinkedIn game.

10 LinkedIn topic ideas for your LinkedIn profile

All of the topics below are for you to use and customize as needed. Check them out!

1. What I learned from my first job in high school

2. Here’s my favorite quote from a book I’ve been reading

3. What motivates you to keep going when things get tough?

4. Who are your top role models?

5. Here's my morning routine! What does your routine look like?

6. I started working with a (i.e. life coach, personal trainer, therapist) and this is how it’s going

7. Here’s a hobby I picked up in 2020

8. How do you connect with more people at networking events?

9. Where are your favorite places to vacation?

10. 3 things I’ve learned from my first business mentor

The 10 LinkedIn topic ideas above can be used and repurposed in different ways. You can create quick videos out of them, generate written posts, and even design graphics that you can share on LinkedIn. Feel free to cycle through them and add your own topics as you get more comfortable with posting on LinkedIn.

BONUS ENGAGEMENT TIP

If you’re wanting to gain traction at a faster rate, start commenting on the posts of others. It’s important to be social on social media. You can show that you’re paying attention to what others have to say on LinkedIn by replying to their posts and offering encouragement.

How often should you comment on posts? Aim for a minimum of 10-15 comments per day. You’ll increase your profile visibility and build a stronger network that isn’t reliant on spammy direct messages. This engagement tip of commenting on posts quickly helps you gain a better understanding of what types of posts do best. You will also have a better grasp of what your target audience on LinkedIn cares about.

Got questions about improving your personal LinkedIn profile? Let us know by filling out the form below!

31 blog post ideas for a new political candidate

Are you running for office but don’t know what to post on your social media accounts? Are you struggling to know what to share that will connect with the people you want to vote for you? Coming up with content ideas for your political campaign is easier than you think and this blog post is here to help you. You’re not alone in the pursuit of your goals. The objective of this article is to help you with your content marketing strategy and help you develop a stronger community.

What is content marketing?

If you’re wanting to connect with your target audience and strengthen your brand, content marketing is necessary for your marketing strategy. You can effectively position your brand as an expert in a consistent way over time with content marketing. You’re 6x more likely to win people over when you have a content marketing strategy in place.

Content can be in the form of blogs, videos, infographics, newsletters, and live videos on social media. All of the content you produce can be distributed through the different social media channels you’re active on from Facebook to TikTok. With a regular stream of original content, you’ll give your ideal audience multiple opportunities to help them understand how your company provides value for them.

Keep in mind that all of the topics below can be repurposed in different ways. You don’t have to limit the use of the topics to just blog posts. Feel free to use them for your online workshops and video marketing.

31 blog post ideas you can use for your political campaign

1. Get to know me better as I answer these 4 questions

   1. Where did you grow up?

   2. Why are you invested in my success?

   3. What do you like to do for fun?

   4. What led you to run for office?

2. 3 issues I will resolve during my first year in office

3. How can we improve public health initiatives and prevent another pandemic?

4. Does voting actually make a difference?

5. Here are 3 (insert name of state) laws that are negatively affecting the economy

6. What’s the difference between state laws and local laws?

7. 10 quicks facts you need to know about political elections

8. Here are my favorite political leaders to be in office during the last 10 years

9. Can you be friends with people who belong to a different political party?

10. When I’m not campaigning, here are 4 things I like to do for fun!

11. How to choose a political candidate to vote for

12. Why am I running with the (insert name of political party) party?

13. 3 ways to improve your local community

14. This is the moment that made me decide to run for office

15. Local politics for dummies

16. 4 laws that were passed in the last 4 years that have helped our local economy

17. Here are the top 3 world leaders I want to emulate when I’m in office

18. Is there such a thing as a wasted vote?

19. Let’s meet up! Here are the dates for my upcoming events!

20. 6 questions you should ask yourself when choosing to support a political candidate

21. How do local laws affect small businesses

22. 10 political terms every voter needs to know

23. Why I do (insert name of hobby) for fun

24. 4 ways we can improve our public school education initiatives

25. Why I’m motivated to serve you

26. How to register to vote

27. Here are the policies I believe will help protect our wildlife and natural resources

28. 3 ways we can grow closer together as a city

29. Here are the different ways you can vote on Election Day

30. 5 of your neighbors share why they care about our community

31. What’s the difference between state laws and federal laws?

As the political candidate, you should be able to provide the content for all of these topics. They range from helping people understand who you are on a personal level to how to navigate Election Day. The more you can do to empower people, the stronger your personal brand will become. It’s important that you take every opportunity to get in front voters and connect with them.

Do you have any questions about content marketing for your goals? Let us know by filling out the form below! We’ll get back to you and help you understand your next steps to improve your personal brand.

Brian Randall of VidVictory shares how to hire a video production company and more!

Video marketing is one of the best ways to attract clients/customers. 93% of brands acquired a new customer thanks to a video on social media. Close to 90% of marketers attribute increased web traffic to video marketing. More than 60% of marketers expect to increase their spend on video marketing in 2021.

To answer questions you probably have about video marketing, we have Brian Randall who is an owner of VidVictory located in Salt Lake City, Utah. VidVictory’s work has been featured by notable outlets such as Buzzfeed and Good Morning America.

How did you get started as a video creator for businesses?

I got started with video creation when I was about 8. I did my first job for a business when I was 23 at a company I was working for and I volunteered to help them make a video they needed. I've been making videos for businesses ever since.

Is video marketing effective?

I get this question a lot, people often try a single video and when it doesn't explode all over social media they feel like video doesn't work for them. The truth is, video is the most powerful way of getting a client's attention and building brand, as well as offering awareness. The trick is that it can take time. Squatty Potty's ad went absolutely viral, but it also cost $250,000 to make. For most businesses it makes much more sense to build out amazing, much more affordable, content over time.

What role does video play in social media marketing?

If you are on social media I want you to pay attention next time you scroll your Facebook feed. What do you tend to notice, and what do you tend to skip? The numbers are clear that video is getting shared 1,200% more than any other content! Video is now the lifeblood of social media. Text and image posts are nice but nothing commands attention like a great video.

What are 3 tips for business owners who are hiring a video production company?

Photo from VidVictory

The first tip is actually a question - a business owner should always ask is to see some sample work. This should come before discussing price. Once you have seen what they can offer their price will likely make much more sense, whether it's high or low.

The second tip is to make sure that your personalities work together. A great artist and a great business owner may make a terrible video if they aren't on the same page. In some cases, people are different enough that getting on the same page may not happen and that is okay!

The third tip is to do your best to explain what you need as clearly as possible and then listen to what they have to say. This part can be hard for a lot of business owners. Sit back and let them talk for a bit and watch for a few things. You may not love their initial ideas for your product, but are they passionate? Do they seem to have a good vision? Are they considering your budget in their plan?

Once you hire them you can brainstorm further on the ideas, but hiring a video company with enthusiasm and fun concepts is far more likely to take you to the places you want to go.

I want to learn more about what you can do for my business. How can I contact you?

Our website is www.vidvictory.com. You can get a feel for some of what we have done (and can do for you) there. You can reach out via our website. We would love to discuss making your ideas a reality!