Are you running for office but don’t know what to post on your social media accounts? Are you struggling to know what to share that will connect with the people you want to vote for you? Coming up with content ideas for your political campaign is easier than you think and this blog post is here to help you. You’re not alone in the pursuit of your goals. The objective of this article is to help you with your content marketing strategy and help you develop a stronger community.
What is content marketing?
If you’re wanting to connect with your target audience and strengthen your brand, content marketing is necessary for your marketing strategy. You can effectively position your brand as an expert in a consistent way over time with content marketing. You’re 6x more likely to win people over when you have a content marketing strategy in place.
Content can be in the form of blogs, videos, infographics, newsletters, and live videos on social media. All of the content you produce can be distributed through the different social media channels you’re active on from Facebook to TikTok. With a regular stream of original content, you’ll give your ideal audience multiple opportunities to help them understand how your company provides value for them.
Keep in mind that all of the topics below can be repurposed in different ways. You don’t have to limit the use of the topics to just blog posts. Feel free to use them for your online workshops and video marketing.
31 blog post ideas you can use for your political campaign
Get to know me better as I answer these 4 questions
Where did you grow up?
Why are you invested in my success?
What do you like to do for fun?
What led you to run for office?
3 issues I will resolve during my first year in office
How can we improve public health initiatives and prevent another pandemic?
Does voting actually make a difference?
Here are 3 (insert name of state) laws that are negatively affecting the economy
What’s the difference between state laws and local laws?
10 quicks facts you need to know about political elections
Here are my favorite political leaders to be in office during the last 10 years
Can you be friends with people who belong to a different political party?
When I’m not campaigning, here are 4 things I like to do for fun!
How to choose a political candidate to vote for
Why am I running with the (insert name of political party) party?
3 ways to improve your local community
This is the moment that made me decide to run for office
Local politics for dummies
4 laws that were passed in the last 4 years that have helped our local economy
Here are the top 3 world leaders I want to emulate when I’m in office
Is there such a thing as a wasted vote?
Let’s meet up! Here are the dates for my upcoming events!
6 questions you should ask yourself when choosing to support a political candidate
How do local laws affect small businesses
10 political terms every voter needs to know
Why I do (insert name of hobby) for fun
4 ways we can improve our public school education initiatives
Why I’m motivated to serve you
How to register to vote
Here are the policies I believe will help protect our wildlife and natural resources
3 ways we can grow closer together as a city
Here are the different ways you can vote on Election Day
5 of your neighbors share why they care about our community
What’s the difference between state laws and federal laws?
As the political candidate, you should be able to provide the content for all of these topics. They range from helping people understand who you are on a personal level to how to navigate Election Day. The more you can do to empower people, the stronger your personal brand will become. It’s important that you take every opportunity to get in front voters and connect with them.
Do you have any questions about content marketing for your goals? Let us know by filling out the form below! We’ll get back to you and help you understand your next steps to improve your personal brand.