Social media practitioners have seen the decline of organic reach on platforms such as Facebook and Instagram over the last few years. As the number of users continue to grow, so does the difficulty to attract attention. Without attention, it’s impossible to build a brand and increase sales. Organic reach is the ability to get in front of people without spending money on ads.
Here are a handful of tips and insights to help you still drive traffic and stay relevant.
Recency, relevancy, engagement
All social media platforms have algorithms they operate on. This holds true for networks like Twitter, YouTube, and Pinterest. Recency, relevancy, and engagement matter. To achieve recency, post often and post consistently. To achieve relevancy, use the hashtags specific to your brand for platforms like Twitter and Instagram. Another way to achieve relevancy is to collaborate with complimenting brands and tag them in your posts. You can gain engagement by liking and commenting on relevant posts.
For more information on how Instagram’s algorithm works, check out this blog post.
Influencer marketing
Keep working on collaborating with other brands and influencers to expand your reach.
This strategy isn’t going away any time soon. Influencer marketing is an effective way to build your brand, increase sales, and tap into new audiences. If you’ve tried influencer marketing and it hasn’t yielded the results you were hoping for, try out these pointers:
Micro-influencers will most likely be the best option for your brand. Instead of trying to work with accounts who have 100k+ followers, go small and focus on partnering with influencers who have anywhere from 3,000-5,000 followers. They tend to have great engagement and are not as expensive to work with.
Research and compile a list of Instagram influencers who are a great fit for your brand and hold similar values. You’ll have hard time getting results when you’re trying to work with influencers who aren’t in the same industry and don’t like the same things as your core audience.
Don’t give up. Just because it you’ve tried influencer marketing before and didn’t get an immediate ROI doesn’t mean you should quit. Keep working at it and keep working to set up more collaborations.
Read this blog post on a few things you need to be aware before jumping into influencer marketing.
Consistent content
This is a huge tip that people tend to give up on. Producing content on a regular basis is not easy. When working on content for your business, always remember your goals. Your reason should be what motivates you to continually work to create value for customers and clients. Here are six tips that will help you with your content marketing game plan.
Willingness to pivot
When you’re not moving in the right direction, switch it up.
When you’ve really given different strategies a shot and you’re not getting great results, change it up. Your willingness to pivot will help you keep moving and avoid being stuck in a rut. Always be willing to experiment with different platform, the types of images you use, and even the time of day you post content.