Facebook, the ever-growing social media giant, is now allowing some Pages to join Facebook groups. These Pages are able to interact and comment within the groups they join as a business Page and not as individual users according to SocialMediaToday.
Facebook continues to evolve in another way
Here’s a direct statement from a Facebook spokesperson about this new evolution within Facebook:
"We've heard from people that engaging with public figures, non-profits, publishers, and businesses in a more intimate setting can be meaningful. We previously launched the ability for Pages to start Facebook Groups so that they can engage with their communities. We are now testing the ability for Pages to join existing Facebook Groups as well.”
Earn more real estate on Facebook by taking advantage of this new feature
This change gives brands a greater opportunity to increase brand awareness by engaging with fans and other members of their respective industries. For example, a Mixed Martial Arts clothing brand can join an MMA training group on Facebook and share everything from workout tips to sharing industry insider information. A financial planning firm can join an entrepreneurship group and gain more clients by sharing valuable tips on retirement.
If your brand has the chance to join groups that are a part of the same industry, do it. It may be what your business needs to build a stronger brand and better presence on Facebook.