You sell products online. Business has been fairly good but you know you can do better. One of your mentors told you that Instagram is a great way to drive traffic to your e-commerce site.
The problem is that you don't know how or where to start. Here are a handful of tips to get your followers to your website:
Set up and optimize your Instagram bio
Does your Instagram bio sum up what your business is all about? Does your Instagram bio have the link to your website? Your profile photo should have your brand's logo. It needs to be recognizable by anyone who comes across your profile. Your handle should be your brand name. If it's already taken, try to get an Instagram handle that's as close to your brand name as possible. When it comes to your description, use target keywords and tell your story. Don't forget to have the link to your website in your bio.
Your Instagram bio should tell your story in a nutshell
Post great content on a consistent basis
High-quality photos and videos are a must for your feed. Take photos that are worthy of sharing. Take photos that followers would be willing to share with others. If you don't have the budget or know-how for DSLR photography, read this blog post on how to take better iPhone photos.
Quality photos are a worthwhile investment
Tag your products in your photos
Shoppable posts allow your followers to buy your products directly from your Instagram posts. You can acquire new customers right from your feed. Followers don't need to take as many steps to place orders for whatever you have to offer. You don't have to worry about losing potential customers because they got lost in the process of going to your website.
Make it easy for customers to make a purchase by tagging your products in posts
Great customer service on Instagram goes a long way!
Whether you have happy customers commenting on your posts or disgruntled customers commenting on your posts, don't ignore them. Provide excellent customer service. It'll pay off exponentially when you listen and create a community where customers feel like their opinions are valued. Always focus on providing the best experience for your customers.
Great customer service helps everyone get their wings
Proactive engagement
It's important that you don't wait for things to happen. Take a few minutes everyday to engage with posts that have relevant hashtags. To do this, ask yourself what the best hashtags are for your business. If you're a small gym in Murray, it's in your best interests to engage with the top ten posts with #murray. If you sell baby clothes then engage with the top ten posts with #baby. Engaging means you like and comment on each of these posts. Each of your comments should be three words or more to help you be more authentic. When you’re more authentic, customers are more likely to follow and stay engaged with your brand on Instagram.
Like, comment, and be authentic on Instagram
Remember that putting in the work consistently over time gives you the opportunity to yield positive results. If you’re not doing any of the five tips listed above, don’t expect to see an increase in traffic to your website. If you are, give yourself 2–3 months and you will start to see more sales thanks to your proactive approach.