With the holiday season in full swing, it’s a great time to increase your revenue and end the year strong regardless of the business you’re in. There’s nothing like acquiring more clients and customers since sales trumps all. One of the ways you can increase sales before the end of the year is by putting social media to work for you. Here are five social media marketing ideas that will help you have a strong fourth quarter:
Run giveaways: This well-known tactic is a simple way to gain more followers and more engagement on the social media platforms you use. Remember to identify what you’re giving away, establish a clear start/end date, pick a winner, and deliver the prize. To get more out of your giveaway, consider collaborating with other brands that can complement your brand. If you need help running a social media giveaway, read this post: How to run a social media giveaway.
Deliver on everything you promise: Not giving your customers what they paid for is one of the quickest ways to lose them along with their entire community that they’re a part of. By delivering on what you promise, you’ll give your customers a reason to keep coming back. You’ll also improve your online reputation since you’re able to make your customers happy. Always provide a great buying experience for everyone and you won’t disappoint.
Don’t just post about your sales and discount codes: People hate feeling like they are being sold. Always work on providing value for your current and future customers. This can be done by answering frequently asked questions in your social posts. You can also share tutorial videos helping people get more out of the products they order. Sure, you should still share your sales and discount codes but don’t let that be the only thing you post about.
Behind-the-scenes Stories: Showing what you and your company has been doing to keep customers happy is an awesome way to keep your followers engaged online. Story posts on Facebook and Instagram receive great organic reach so don’t forget to share Stories regularly. Here are some Instagram/Facebook Story ideas for different types of businesses:
How products are made in your factory
How a popular dish is made in your restaurant
The planning process for your company Christmas party
You surprising a long-time customer with free products
Show customer appreciation: Do you want super fans who are completely loyal to your brand? Showing your gratitude for your customers is one of the best ways to increase brand loyalty. This can be done by recognizing your customers and clients both on social media and in-person. Don’t hesitate to share the love this holiday season by going the extra mile to make them happy. This can come in different forms such as gift cards, parties, or whatever comes to mind.
All of these ideas can be implemented in your to increase your revenue before the year ends. They’re effective because they involve your biggest fans and your future fans. Social media marketing will be one of the best ways to build your brand and accomplish your business goals so take action and get the results you deserve.
What do you have in mind to increase your sales during the holiday season? Let us know in the comments below!