How do you treat more people and help them resume their normal day to day activities? What’s an effective way to help more individuals recover from their injuries? What can you do to get the word out that you have an awesome physical therapy practice? How can you get more patients choosing your physical therapy practice? Content marketing can be the answer and the long-term solution to your sales and marketing needs. With content marketing, you can share your knowledge online and give future customers a better idea of how much knowledge and experience you have.
31 content marketing ideas you can use to grow your physical therapy practice
Content marketing can come in many different forms such as blog posts, videos, and infographics. All of the ideas in this blog post can be re-purposed and used in whatever way most makes sense to you. Here are 31 content marketing ideas for your physical therapy practice that will help you get more patients:
Here’s when to use ice and when to use heat for an ankle sprain
How to stretch your legs after a run
Here are five exercises you can do to strengthen your knees
What is happening to your neck when you have whiplash?
These four simple stretches will help you increase blood flow
How proper hydration helps you prevent injury
Here are easy exercises you can do at home to improve your posture
What types of insurance do we accept?
How long do ankle sprains take to heal?
What’s the recovery time for labrum surgery?
Use these four exercises to reduce back pain
Stretches you can add to your strength training routine to reduce recovery time
Pushups or bench press? Which exercises are best for my upper-body?
How to improve hip mobility
What does a typical physical therapy session look like?
Strengthen your core with these exercises
How to properly warmup for a 5k
Five exercises that will help you improve shoulder mobility
You can’t recover from your car accident if you’re not doing these five things
Follow these tips to reduce back pain throughout your work day
When do you need an MRI and when do you need an x-ray?
How long does it take to recover from a total knee replacement?
Use these four exercises to strengthen your legs
Here are the answers to the most common questions we receive about physical therapy
Why hydration matters
How hip mobility affects everything you do
Here are three things you can do to strengthen your neck
How to help your kid prevent common sports injuries
Which strength-training exercises should you add to your workout routine?
Use these four tips to improve your hand-eye coordination
Here are most common sports injuries in youth sports and how to prevent them
Since you’re an expert physical therapist, none of these topics are completely foreign to you. They are all concepts and tips that you either use on a daily basis or are at least aware of. One of the keys to successful content marketing is sticking to what you’re best at. Content marketing comes down to you sharing your knowledge to attract and retain customers. You’ll be able to use these content ideas on different platforms from Facebook to YouTube.
5 clear benefits of using content marketing for your physical therapy practice
If you’ve made it this far, you may be unsure as to why you need to invest in content marketing for your physiotherapy clinic. Here are five clear benefits that will greatly help your business grow and succeed in the long run.
Increased web traffic
Reduced bounce rates
More educated patients
Better referral partners
Long-term ROI while building your brand
Social media marketing ideas for your physical therapy practice
As mentioned before, the 31 content marketing ideas you’ve read can be put to work for your brand on social media. Here are 5 social media marketing ideas you can use for your physical therapy practice:
Update your About section/bio in your social media profiles: It’s important to regularly update your social presence since it tells potential patients you’re open for business. Your updated social presence also lets referral partners know you can be trusted.
Distribute blog posts you’ve written to your social media accounts using a scheduling tool like Hootsuite or Sproutsocial: Get more out of your content creation efforts by sharing your written content. Using scheduling tools will help you save a great deal of time. Doing so will also empower you to be more strategic.
Share weekly videos tips that help with injury prevention and injury recovery: Videos are an excellent to communicate different things such as your communication style and your healing approach to injuries. Utilizing video content in your social media marketing also helps you reach more people who can benefit from your knowledge.
Respond to all of your comments, direct messages, and reviews: It’s tough to succeed on social media when you’re not social! Show that you’re listening by responding to people who engage with you on social media.
Collaborate with your referral partners on upcoming social media content like health tip videos and infographics you share on Facebook: By collaborating with others, you exponentially expand the reach and influence of your brand. You also gain access to new potential patients.
All of the tips above can help you grow your social media following to reach more prospective patients who can benefit from your expertise. As you regularly share content on social media, you’ll be able to gather quality data you can use to improve your online presence.
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