With TikTok on track to reach 1 billion users in 2021, this social media platform is not to be ignored. TikTok is no longer just a place for Gen Z to post dance videos. It’s a growing community on the move with a constant supply of original video content. You’ll find everyone from dentists to musicians to builders and even some movers and shakers.
TikTok quickly reflects trending events and news such as the passing of Chadwick Boseman.
Knowing what’s going on in the TikTok space is vital if you’re a marketer and/or business owner who wants to take advantage of hyper growth on TikTok. Here are 12 stats that will help you gain a better idea of what’s happening in the TikTok universe:
12 TikTok stats you need to know
TikTok is available in 154 countries: The global influence and usage of this app continues to grow each year. Its user-friendly design makes it accessible users around the world.
4th most popular free iPhone app downloaded in 2019: TikTok was behind YouTube, Instagram and Snapchat. Facebook Messenger and Gmail came in at 5 and 6 respectively.
Most downloaded app in Google Play in Nov. 2018: Android users seem to love TikTok which shows in how much it was downloaded via Google Play. There were approximately 663 million TikTok installs through Google Play in 2018 compared to Instagram’s 444 million downloads.
2nd most popular free app downloaded in 2019: Is this any surprise that TikTok held the number 2 spot for 2019?
Higher average engagement rates than Instagram and Twitter: For TikTok users at roughly 1,000 followers, they receive a 9.38% engagement rate compared to 7.2% for Instagram users with the same amount of followers. This is also compared to the 1.4% of Twitter accounts with the same follower count.
800 million active users worldwide: TikTok should be a part of your marketing plan if your business isn't limited to a geographic area. E-commerce businesses who ship anywhere around the world need to start using TikTok to tell their story.
Available in 39 languages: You can easily change the language in the app. This particularly useful if you have a multilingual audience!
20% of all TikTok revenue is from the USA: The amount of money passing through TikTok continues to grow every day. People are looking to spend money on products and services that resonate with them through the app.
90% of TikTok users use the app multiple times each day: Majority of all TikTok users are constantly looking to be entertained and/or learn something new. They’re checking throughout the day for new content. In fact, some of the best performing accounts on TikTok post 2-3 times a day to meet the content demands of their followers.
52.1% engagement rate: More often than not, you will get likes and comments on your videos. If your TikTok videos make an impact with a viewer, your video will also get shared. Shoot your shot on the app and you’ll find out what works and what doesn’t!
25.8% of American users are 18-24: While just over a quarter of all TikTok users are younger, the user base is gradually getting older. However, TikTok is still the most popular app for younger people as apps like Facebook is losing 18-24 year olds while getting more users who are 65+.
37% of US TikTok users have a reported household income of $100k+: More than a third of all TikTok users are ready to make a purchase when they see something they like. The spending power on TikTok is real and shouldn’t be ignored.
TikTok continues to grow each year. It’s become a place where people of different interests, values, and hobbies can find a home. As a social platform, it’s proven a valuable way for businesses to quickly share what they’re all about to a global audience.
Are you already using TikTok for your business? If so, leave your username in the comments section.
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