You no longer have to have 10k followers or a verified account on Instagram to put links in Stories.
This news will be especially welcome for all brands who are working on expanding their online presence and increase revenue through Instagram. The Facebook-owned social network is giving this access to everyone which will make it easier for accounts to increase web traffic.
Here’s what Instagram has to say about the update: “When we first introduced Stories links, the feature was limited to verified accounts or those with a certain number of followers. We’ve heard from the rest of our community that they also want to share things that matter with their friends and family. Whatever you’re into, from cooking to volunteering or shopping, you now have a space to share in Stories - regardless of your account size.”
Read the full writeup on the feature update by SocialMediaToday here.
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