So you have a physical location for your business and you want to grow your online presence? This blog post is for you. It doesn’t matter if you’re a restaurant, gym, boutique, car dealership, or anything else. You can benefit from having a better presence on the World Wide Web.
5 tips to strengthen your online presence
There are many benefits that come from gaining more visibility online from search engines to social media platforms. These benefits include more web traffic, greater customer loyalty, and more revenue. To reap these rewards, use the tips listed below to make real progress:
Update your social media profiles: Do your social media profiles have the right contact information? Is your address accurate? All of these bits of information are crucial to building your online presence. Make it easy for people to find the information they need to ask questions. You don’t want your ideal customer having to work harder than needed to learn more about how you can provide value for them.
Create and stick to a posting strategy: Consistently sharing valuable content to your social platforms is a proven way to grow a community around your brand. By having a posting strategy in place, you can become a reliable source of information for your target audience. Be the brand that people can count on.
Add original content to your website: If you want to step up your SEO efforts, start adding original, valuable content to your site. This includes blog posts and updating landing pages with current information. When you invest in original content for your site, you also provide more content you can share on social media. Top performing blog content can also be repurposed into other forms of content such as podcasts, infographics, and marketing videos.
Respond to all reviews, direct messages, and comments: Start showing your social followers and your target audience that you care! You can do this by being social on social media. Always take time to respond to both negative and positive reviews. People want to see how you handle customer service situations and if you truly want to help your customers. Direct messages and comments also require your attention. It’s important to acknowledge what your customers have to say. By answering their questions quickly, you can prevent negative reviews and win lifetime customers.
Ask customers to leave reviews and add photos to Google Maps: Anything related to Google My Business such as Google Maps is an awesome way to organically grow online. Google My Business is free to use and it makes it easy to update your business profile on Google Maps. Always ask customers to leave a review on Google. If they’ve already left a review, ask them to take pictures of your business and posting them on Google Maps. These pictures can be everything from the interior of your store to pictures of your business from the street. You’ll be surprised at the positive results you can generate by utilizing Google Maps and Google My Business!
All of the tips above can be implemented over time as you work to improve your online presence. As you consistently invest in your online presence, you’ll be able to gather data that will help you make better marketing decisions.
Got questions about improving your online presence for your business? Let us know by filling out the form below!