If you’re already doing content marketing, this blog post will help you level up and achieve your content marketing goals.
Content marketing should always be done with the objective of creating value for customers and potential customers. This value can be shared in the form of blog posts, instructional videos, infographics, webinars, and more. You’re probably already producing at least one of the different forms of content listed above. Here are a handful of ways to improve your content marketing and get better results:
Create a sustainable schedule: Have you had really productive stretches of time when you produced a lot of blog posts for three months then stopped for six months? This is because you’re not focused on sustainable marketing. If you only have time and resources to write a blog post once a week then write a blog post once a week. Don’t try to write three articles a week. The same goes for infographics, videos, and other forms of content. You’ll be burnt out and won’t be able to be consistent when it comes to sustainability.
Use social media schedulers: You can save yourself time and be more efficient thanks to the availability of social media schedulers. After your content has been published on your website, schedule times for your content to be shared across the various social platforms your brand is active on. You can schedule your posts ahead of time so you’re not having to manually share articles every time you want to share them.
Review your content before you share: It never hurts to have a second pair of eyes look over what you’re going to share with your followers. Hiring an editor in-house or outsourcing to a freelance editor is better than never checking your work. By reviewing your content, you can make sure that you’re providing value in an accurate manner that you can be proud of.
Track the data: Are you paying attention to what types of content is actually getting traffic to your website? It’s important to know which posts are your best performing posts. Pay attention to how well your how-to articles do compared to more factual content that you produce. Look at the data to determine when you should publish your posts.
Cut out what ever isn’t working: Before we go into this tip, remember to always give different types of content an actual chance before saying it doesn’t work. There are business owners who have given up on sharing photos to Instagram completely after only posting two times. There are people who say that videos are ineffective form of marketing after having a video that bombed on YouTube. With that being said, don’t be afraid to cut out what isn’t working. If your ideal customer does not engage on Instagram then focus on the platforms where your ideal customer is engaged. If your ideal customer consumes significantly more video content that written content then shift your focus to video content and don’t put so much weight on blog posts.