Having a good search engine optimization plan is an important aspect of any online business marketing strategy. As a business owner, it is important that you make your website visible enoughfor search engines like Google, Yahoo, andBing. These search engines have billions of daily visits. Having a good SEO will ensure that you easily attract and retain visitors.
However, these search engines are constantly updating their algorithms. This makes it difficult for businesses without a strong SEO strategy to retain the top position on Google and other search engines. This article is written to show you 4 SEO tricks that you can apply right now.
1. Make your website faster: According to Neil Patel, four out of every ten visitors will leave your website if it loads more than 4 seconds; and, 80 percent will not return. The whole point of doing your site SEO is to attract and retain clients. If you are sending them away even before they check your content, you are not doing your business much good. To further impress the importance of site speed, Google included site speed as one of the most important siteranking criteria.
This shows that if your site loads for more than 4 seconds, you have lost the possibility of having a first-page ranking status. There are a few factors that contribute to site speed. One of the biggest factors is the size of your images. If your images are well compressed, they can reduce your site’s pages by up to 40%. As a result, your website will load faster. Apart from optimizing your images, here are a few other things to consider:
a. Reduce plugins.Identify plugins that are not really useful for your website and deactivate them. The beauty of running your website on WordPress is that you can install several plugins. However, too many plugins may slow down your website. If you are not running an e-commercestore, you do not need a timer or any of the other urgency plugins.
b. Review page elements. Review all the elements on all your site pages to ensure that only the necessary elements are on each site page. Trip your website pages to the essentials widgets by decluttering your sidebar. When it comes to site speed, minimalism is the way to go.
c. Enable browsing cache. Browsing cache stores data in a temporary storage.This helps returningvisitors to be able to access site pages that they have visited before faster.
2. Link to relevant websites: The future is shared. If you want to boost your sites SEO, you have to be able to link your content to relevant content on authority websites. The normal reasoning is that linking to outside content will take people off our website. However according to top SEO expert, Rand Fishkin, founder of Moz, when you link to other websites, especially authority websites, it makes your website more valuable and trustworthy. Trust is critical to your website growth.
3. Improve traffic and engagement metrics.
When it comes to SEO, engagement is measured by the amount of time that visitors spend on your website. It is one of the strongest metrics that Google used in ranking a website. It goes without a rule that the more visitors spend time on your website, the more they will enjoy and engage with the content on the website. Typically, the amount of time spent by visitors on your website will determine your organic ranking placement. When the time that visitors spend on your website is long, and there is a lowbounce rate, it suggests to Googlethat people are enjoying your content. And since Google wants to supply users with valuable content, they are more likely to rank your website higher. To improve your site traffic and engagement metrics, here are a few things to bear in mind:
a. Use relevant images.
When you use relevant, compelling and quality images in-between your blog posts and on your website, you keep the audience engaged. This cliché, “a picture is worth a thousand words,” actually means a good and relevant picture is worth a thousand dollars SEO.
b. Create easy to read content.
Your content does not have to be informative alone, it has to be entertaining. It does not mean you have to crack jokes or use pictures of Seinfeld in your posts. You have to create content that is easy to read. Mix short sentences with long sentences. You should break your content into paragraphs—many paragraphs; and, do not forget to use a lot of white spaces in-between your posts. Make your content easy to scan.
c. Provide value in your content
A good SEO strategy is to provide value throughout your content. Most importantly, it is important for user engagement that you provide value at the beginning of your content. This will keep them glued to the blog. You can create value by creating content that answers the questions of your followers.
4. Focus on user experience
Write for humans, not Google or even Bing. This is called SEO copywriting. Instead of stuffing your content with keywords, you should focus on providing useful and engaging content. When you focus more on how you can help people engage with your brand and services, you will be automating your SEO. The goal of SEO is to reach more people who have wallets and are interested in the solutions you are offering. Instead of writing short tail keywords for search engines, write long-tail keywords for humans.
Real-life examples of companies applying SEO in their marketing
i. If you search for the keyword, “fitness company,” the first website on the Google search results belong to Fitco. Fitco integrates the keyword, “fitness company” in its website description. Fitco is actually an abbreviation of a “fitnesscompany.” What really sets Fitco apart is the site speed which is less than 4 seconds. With a blog that actively focuses on providing comprehensive content and compelling images on fitness, Fitco rises to the top of Google ranking for “fitness company.”
ii. Famous footweardoes a great job including keywords for their industry. As an e-commerce store for footwears, Famous footwear consistently useshigh quality and highly compelling images of Nike, Addidas, Roxy andConverse footwear. The website is designed to ease the user’snavigation.
iii. Time Doctordoes a great job including quality backlinks to other authority websites. As a top website in time management, Time Doctor consistently publishes tips on productivity, outsourcing, andother articles that include long-tail keywords.
iv. Nonstop Signs & Printingfocuses on using long-tail keywords on their popular pages. By proving content that offersvalue to the users, they are able to improve their search engine ranking. In addition to using long-tail keywords, the site is fast and visually appealing.
Utilizing SEO in your online business marketing strategy does not have to be frustrating. If you begin to apply these SEO strategies, you will begin to experience a massive growth in your site engagement traffic, search engine ranking, and ultimately, a bigger email list.