If you’re frustrated with your Facebook marketing efforts, don’t give up just yet. Until you’ve implemented these marketing tips, you have not given yourself the best chance to succeed on Facebook. However, if you’re having success on Facebook, it’s because you’ve already been following most, if not all, of these tips. Remember that social media marketing success requires persistence so keep working on your page.
Add a profile photo and a cover photo
Believe it or not, not every Facebook Business Page has a profile photo and/or a cover photo! It’s super easy to do and will help Facebook users quickly recognize your brand. For starters, use your logo as your profile photo (how to add a profile photo to your Facebook Business Page).
Your cover photo can be a little different. Images for your cover photo could be a picture of people using your product or service. It doesn’t need to be complex. Facebook users just need to be able to tell that the cover photo is tied to your brand (how to add a cover photo to your Facebook Business Page). Keep in mind that you can also add a video as your cover for your Facebook Business Page.
Respond to all comments and direct messages
Build your brand loyalty by responding to any and all comments and messages you receive on your Facebook Business Page. It’s an easy way to be aware of conversations happening around your brand. It’s also a simple way to increase sales and keep customers happy. When you ignore messages and comments, you increase your chances of receiving a negative review. Don’t ignore people who make an effort to communicate with you.
To connect and keep everyone as happy as possible, focus on listening to what’s being said and be authentic. Staying true to your brand will encourage your customers to see you as a real company who cares.
A common mistake many brands make is not sharing content on a regular basis. To keep people coming back to your Facebook Page, stick to a regular schedule. Daily posts are an effective way to reach as many people as possible and quick way to figure out what types of posts get the most engagement. If you can’t post every day then aim to post at least three times a week. Remember that regular Facebook posts show Facebook users that you’re an active business and that your Facebook Business Page can serve as a resource for them.
In order to stay on top of your schedule and not feel overwhelmed, use Facebook’s scheduling tool for posting (how to schedule posts on Facebook). You can save yourself a lot of time by putting Facebook’s scheduling tool to work for you.
Complete your About section on your Facebook Business Page
Despite Facebook users visiting your Facebook Page, some of them may prefer to go to your website or even contact you in ways other than direct messages and comments. It’s important to include the following information in your About section:
There are other sections you can fill out as well, but be sure to provide the information for the items listed above. It’s important to do this so you can give yourself more opportunities to close a sale.
For any questions that you have about Facebook marketing, email Josh at firstname.lastname@example.org!