Do you care about creating brand awareness, educating your audience, increasing credibility, and generating new leads? If your answer is yes, this blog post is your sign to start implementing your own content marketing strategy. Let’s talk about what content marketing is to start then discuss the benefits you’ll receive from content marketing.
What is content marketing?
Content marketing is providing value for your target audience in the form of content such as blog posts, videos, infographics, and email marketing. Value is provided by helping customers and clients find solutions to the problems they’re dealing with. If you’re not providing value with your content, you’re not doing content marketing properly.
You can consistently help your ideal audience by answering the questions you receive on a regular basis. Having this understanding will keep your content marketing focused and true to your brand.
Stop missing out on content marketing and start reaping these benefits
Increase web traffic: You’ll receive more organic visitors to your website on a consistent basis. 85% of internet users rely on online search to research a brand they’re interested in. With original content, you’re more likely to show up in organic search results. You’re giving potential customers a chance to learn more about what you have to offer without having to commit any money upfront.
Increase lead generation: 72% of marketers say they’ve increased online engagement and lead generation with content marketing. By receiving more web traffic, you’ll naturally receive more qualified leads. This is due to the fact that people who are consuming your content are more educated about what you have to offer.
Never run out of content to share: Investing in your own content marketing strategy means you will consistently have new content. People are more likely to keep engaging with what you’re sharing because it’s original and helps them solve the problems your business is best at solving.
Establish a stronger brand: 65% of B2C marketers with a content marketers have been able to achieve their goal of increasing credibility and trust. Consumers can develop a greater feeling of trust in your brand because they’re able to regularly interact with everything you share.
How to get started with content marketing
What are the first steps to getting your content marketing strategy off the ground? Start by asking these questions:
Which problems are people paying me to solve?
What are the answers to the most common questions I receive?
After answering the questions above, you can start creating a list of topics to guide you with your marketing content.
Where businesses tend to go wrong with their content efforts is when they deviate from their brand. You increase your chances of losing followers when you don’t share relevant content. If you’re in the fitness industry, don’t share tax advice. If you’re running an IT security company, don’t share your favorite gardening tips. Stick to what you’re best at to strengthen your reputation as an expert in your industry.
Topic examples for different businesses
Here are topic ideas for various industries to help you get a better idea of what you should talk about in the content you’re sharing:
Boxing gym:
What to expect in your first boxing class
How to strengthen your core for boxing
5 foods that will help stronger
Pet store:
How to potty train your puppy
4 freshwater plants that’ll make your aquarium more vibrant
Which pets are the best for you if you have allergies?
Physical therapy clinic:
What is a physical therapist?
4 ways to strengthen your lower back
How to prevent ankle sprains
Do you have any questions about content marketing for your business? Let us know by filling out the contact form below!