You’re reading this blog post because you want to receive more web traffic. You want more visitors checking out what you have to offer as a business which will also increase your opportunities to sell. Luckily for you, there are proven ways to be more discoverable online. Consistent effort over time will help you get the results you need for your business.
Here are three simple tips to help you rank higher in search results:
Create fresh, new content for your website on a regular basis
A proven way to keep building your online presence is to regularly publish original content on your website. Your blog can be a major driver of traffic to your website. When creating content for your site, focus on quality. Share information you’re proud of sharing that’s accurate and you can cite correctly.
The most effective way you can improve the quality of your content is with thorough research. Spend time studying what thought leaders are saying in your industry. You can figure out the latest trends that affect your business as well. Content should be what powers your SEO efforts so don’t be lazy.
Share your website’s content on your social media platforms
You’ll increase your opportunities to drive web traffic by distributing content on social media. By sharing your website content on social media, you will make it easier for your blog posts to be discovered and accessed. Use a social media scheduler to make sure you are consistently driving traffic to your website.
Use Google My Business
If you have a brick and mortar location, Google My Business can be one of your best friends. It’s free to use and a great way to get more foot traffic. Businesses that use Google My Business receive 88% of their monthly searches from discovery searches. A discovery search is when someone types in ‘buffet near me’ or ‘accountant near me’. People are less likely to do a direct search which is a specific inquiry.
Another benefit that comes from using Google My Business is it makes it easy to update business information. This means you can quickly add sales and special events. You can also update store hours as needed.
You can also add images to increase your brand presence. Give potential customers a better idea of what to expect when they visit your store front. You can showcase services and products. With Google My Business, you can also make it easier for people to find you when they’re driving to your location since not all businesses are easily accessible.
Now that you’ve received three practical tips to drive more traffic, put them to work for you. Getting more people to your website isn’t something that can be taken care of instantly. It takes deliberate work over time to get more people to interact with your brand.