One of the questions we receive is, "What do I share on my company's social media platforms?"
To make it easy, we've created a simple publishing schedule you can copy if you have a blog and Facebook, Instagram, and Twitter accounts. This publishing schedule is easy to follow. It's sustainable for small companies who don't have a dedicated team focused on social media.
Monday
Blog: New blog post
Facebook: Share latest blog post
Instagram: Image of a new product you're releasing or an image sent to you from a satisfied customer
Twitter: Share new blog post
Wednesday
Blog: No post
Facebook: Product giveaway (how to run a social media giveaway)
Instagram: Product giveaway
Twitter: Product giveaway
Friday
Blog: Post a testimonial or an answer a FAQ
Facebook: Share one of your blog posts that's at least three weeks old or share a video of your product in action
Instagram: Instagram influencer collaboration post
Twitter: Tweet FAQ with the appropriate answer
In case you're struggling with content ideas, visit this link for 30 ideas you can put to work for you.
Remember that the publishing schedule above are suggestions. If you have no idea where to start, start with the basic publishing schedule to get the ball rolling. After 2–3 weeks, you should start seeing what works for you and what doesn’t. Don't be afraid to make content that creates value for your customers. You'll be able to demonstrate your passion and expertise in your industry while increasing brand awareness and sales.