One of the questions we receive is,"What do I share on my company's social media platforms?"
To make it easy, we've created a simple publishing schedule you can copy assuming you have a blog and have accounts for Facebook, Instagram, and Twitter. This publishing schedule is easy to follow. It's sustainable for small companies who don't have a dedicated team focused on social media.
Blog: New blog post
Facebook: Share latest blog post
Instagram: Image of a new product you're releasing or an image sent to you from a satisfied customer
Twitter: Share new blog post
Blog: No post
Facebook: Product giveaway (how to run a social media giveaway)
Instagram: Product giveaway
Twitter: Product giveaway
Blog: Post a testimonial or an answer to a frequently asked question
Facebook: Share one of your blog posts that's at least three weeks old or share a video of your product in action
Instagram: Instagram influencer collaboration post
Twitter: Tweet FAQ with the appropriate answer
In case you're struggling with content ideas, visit this link for 30 ideas you can put to work for you.
Remember that the publishing schedule above are suggestions. If you have no idea where to start, start with the basic publishing schedule above to get the ball rolling. After 2-3 weeks, you should be able to start seeing what's working for you and what is not. Don't be afraid to go in-depth creating content that creates value for your customers. You'll be able to demonstrate your passion and expertise in your industry while increasing brand awareness and sales.