Are you a physical therapy practice looking for social media marketing in Utah? We’ve got you covered from generating ideas to developing the right strategy for your brand. As a social media marketing agency located in Utah county, we’ve created a list of 7 social media marketing ideas for your physical therapy practice. Before we dive into these 7 ideas you can use, let’s cover what social media marketing is for those unfamiliar with it.
What is social media marketing?
Social media marketing is the use of platforms like Facebook, Instagram, and LinkedIn to gain brand awareness and increase revenue. With millions of active users across various platforms, social media is a great way to get in front of your target audience to help you increase sales.
All of the ideas below will help you create a solid social media marketing strategy you can use for your business. As you apply these ideas, you’ll be able to see the results you need to thrive over time.
7 social media marketing ideas you can use to grow your physical therapy practice
Focus on answering these two questions: Which problems are people paying you to solve? What are the answers to the most common questions you receive? By focusing on answering these two questions, you’ll be able to establish yourself as an expert. You’ll become a resource people can count on.
Be deliberate and consistent with your content creation: If you need to set aside a couple hours each to produce content, do it. Do you need to take an afternoon to get all the content you need for a month’s worth of posts? Get it done. Create a content creation schedule and be consistent. As you do this, you won’t run out of anything to share on social media.
Schedule your posts ahead of time: One of the best things you can do to save time and be more strategic is to use a social media scheduler. Tools like Buffer, Later.com, and Sprout Social will help you be more efficient. You can schedule out posts ahead of time with these tools as soon as you’re done creating the content you need.
Collaborate with your referral partners: Who do you partner with for referrals? Whether you team up with orthopedic surgeons or powerlifting gyms, you can receive greater results with others on your team. You can do things like shared giveaways, team up on Facebook Lives, and tag each other in relevant posts.
Adapt and adjust based on your data: After 3 months of consistent posts, you’ll begin to see trends in your data. You will have a better idea of when you should post and which types of posts do the best. Your data will guide you in your decision making process as you adjust your social media marketing strategy.
Follow up on all of your leads!: So many businesses miss out on acquiring new clients! Don’t be that business that misses out on opportunities. You can grow your physical therapy practice by returning phone calls, answering emails, and responding to direct messages/comments. By simply following up with people, you show that you care and are able to earn their trust.
Consistently post and try new ideas: As you develop a consistent posting schedule, feel free to try out new ideas you have. Try out new formats of Instagram Live videos and even experiment with other social media platforms you may not have used before. This approach will help you adapt and grow online at a faster rate.
Each of the 7 points shared above are practical and are focused on the success of your business. As you stick to your social media marketing strategy, you’ll be able to gather quality data over time to see what works for your physical therapy practice. Remember that you can’t help people with their goals if they don’t know who you are! By being active where your target audience is, you’ll help more people heal and live their best life.
Where you currently at with your social media marketing for your physical therapy practice? Do you need help getting started or improving your current strategy? Let us know by filling out the form below and we’ll get back to you shortly!