Getting new clients for your IT company can be a struggle for many different reasons. Potential clients may not know the level of knowledge you have. Your target audience might be having a hard time discovering your company online due to a lack of SEO. Content marketing can help you bridge the knowledge gap by helping your clients know which problems you can help them solve. With consistent content marketing in the form of blog posts and other tactics, you can improve your website’s SEO.
Here are 31 content marketing ideas you can use for your IT company. Keep in mind that they can be repurposed in the form of videos, infographics, and marketing emails. The content you create is what you’ll be sharing on your social media platforms as well.
How to know your company needs to outsource its IT needs
What does an IT company do for small businesses?
Here are the most common IT problems we’ve solved in our 6 years of business
Use these 4 tips to protect your business from cyber attacks
Should you update your hardware or your software? What’s the difference?
A quick breakdown of the 10 most used IT terms
Simple ways to make IT easier for your company
How to protect yourself against social engineering
Here are the answers to the most common questions we receive
Do these 3 things each month to ensure your computer is in great shape
Ask these questions when selecting an IT company
Which desktop/laptop computers have the most issues?
4 signs you’ve waited too long to hire an IT company
Which geographic areas do we service?
Here are a handful of simple tips that will help you reduce IT costs
How to update your software
What are cookies and how do they work?
How can IT improve workplace productivity
Here’s how to learn IT best practices
What’s an IT audit?
How to scale your IT solutions with your business needs
Use these easy tips to improve your IT infrastructure
What’s the role of an IT manager?
Here are free IT solutions you might want to consider for your business
Why is IT important for your small business?
Where will IT be in 5 years?
4 ways your startup can benefit from hiring an IT professional
Can IT be used to support my accounting team?
Here’s how hiring an IT company creates value for your clients
Why should I hire an IT team for my business?
How will information technology change in the future
As we mentioned earlier in this blog post, all of these ideas can be used in a variety of ways to connect with new clients and retain your current clients. You give your clients a greater peace of mind when they know that you can answer their questions and provide real solutions. With consistent content marketing, you regularly position yourself as the expert in your space.
Are you wanting to know how content marketing can help your business? Do you need help fine tuning your strategy or generating new ideas? Email Josh at josh@jamiascreative.com!