What's an Instagram hashtag?: It's a singular word, or series of words, that is preceded with a hash symbol (#). Hashtags are used in a post's caption/description or comments.
Here are a few examples of hashtags: #Utah, #SLC #Provo #utahjazz, #gojazz, #stayathomemom, #apple, #vegan.
As you can see from the examples, hashtags can be used on everything from fruits to cities.
When a post has hashtags, Instagram is able to categorize the post according the hashtags used. This helps a post make it on the feeds of users who like content with a specific hashtag. For example, a cat lover can find every single post with #cat in it. Someone who enjoys the latest NBA content can use #NBA to find related pictures and videos.
What are the benefits of using hashtags in my Instagram posts?: Using hashtags in your Instagram posts will help you achieve your Instagram goals. You'll be able to do everything from find similar brands that you could possibly collaborate with to experiencing more engagement.
Improved reach: As stated before, Instagram is able to categorize your post according to the hashtags you use. Your content will make it onto the feeds of more Instagram users who are looking for your specific type of posts. This is made possible thanks to Instagram's Hashtag Following feature. Users can easily follow the best performing posts with specific hashtags whether it's #xbox or #pretzels. By using hashtags, you multiply your opportunities to be discovered. To learn more about how Instagram Hashtag Following works, visit this link.
More likes than before: With greater reach comes more opportunities for your content to be engaged with. Engagement isn't just limited to only likes. By using hashtags, you will also increase opportunities for comments and direct messages.
$$$: How do you feel when you make sale? What if you could multiply that feeling more frequently? That's using hashtags on Instagram can do for you. By increasing your reach and engagement, you increase your opportunities to make more money. When you get more sales, you'll feel better!
Since hashtags are so awesome, can I use as many as I want to?: Good! We're glad that you're convinced that hashtags are awesome. However, the answer to your question is no. You can use up to 30 hashtags on an Instagram post whether you're sharing a picture or a video.
Go and do: Now that you know about hashtags on Instagram, start using them in your posts. If you're already using them, continue to do so. If the hashtags you're using aren't working, research what your top competitors are using and it'll help you get on the right track.