Guest podcast appearance: How to create content for social media [Miller IP Law]

Back in June of 2021, we had the chance to share our insights on the Miller IP Law podcast with Devin Miller. Devin is a patent attorney based in Utah and has worked with companies on their intellectual property. We connected with Devin on LinkedIn and understood his vision to become a resource for start-ups and small businesses. Devin runs a podcast called The Inventive Journey Podcast for Entrepreneurs where he collaborates with experts from different industries.

View the full Miller IP Law podcast episode on “How to create content for social media”

Full podcast episode with Devin Miller

There are several key points we cover in our podcast interview with Devin from content creation to the importance of having a working sales system. We also share a bit of journey of how Jamias Creative came to be and what we were doing before agency life.

Do you have any questions about content creation for your business? Let us know by filling out the contact for below!

5 questions you should ask when choosing a marketing agency for your brand

Choosing the right marketing agency to help you take your brand to the next level can be stressful but it doesn’t have to be. Depending on where you live in the world, there may be several marketing agencies all within a few miles of you. You could even choose to work with in agency that’s based in a different city. It all comes down to what you need and want.

To make your life a bit easier, we’ve compiled a handful of questions and answers that’ll guide you in your process of hiring a marketing agency. It’s important to keep in mind that not all marketing agencies are the same. They vary in different ways such service offerings, skillsets, prices, and industry specialization.

Questions you need to ask when selecting a marketing agency

1. Do you have a specific industry you specialize in or prefer to work with?: Why would you hire an agency who only works with restaurants for your karate studio? Why not hire a marketing agency who focuses on the health and fitness space? By choosing a marketing agency familiar with your industry, you reduce the amount of time the marketing agency takes to get up to speed with your brand. This will increase the chances of them understanding industry-specific terms and how things are done for your business.

2. Are you a full-service marketing agency or do you only offer 1-2 services?: Most agencies don’t provide all the marketing services you’re looking for. And if they do provide all of the services, there’s no guarantee that they’ll do everything well. You may end up needing to work with 2-3 different agencies to cover your marketing needs such as SEO, PPC, and social media marketing.

3. Do you expect me to create content?: This may come as a surprise to you but not every agency will produce content you need. This goes for both written and visual content. The web design company you hired may expect you to do the copywriting. The social media marketing company you selected may want you to do product photos. If you don’t want to do content creation, you need to hire a marketing agency who does.

4. What’s your process for getting things done?: This your chance to get a better understanding of a marketing agency’s workflow. You’ll want to find out if they have a quick turnaround time or if it’s going to take 2 weeks or more to get anything done. Going deep into this question will also help you know how many people you’re working with to complete marketing tasks.

5. What do you expect from your marketing clients?: Depending on the agreement you have with an agency, you may be expected to meet once a week or once a month. The marketing agency you’ve chosen may want you give regular feedback on upcoming posts or even participate in photoshoots. You can prevent a great deal of frustration down the line by setting appropriate expectations for yourself and for the agencies you’re working with.

Use the questions to guide in your journey to finding the perfect marketing agency for your business. Give yourself time and flexibility. It’s important to keep in mind that most agencies do not offer every single marketing service you can think of. For example, not all marketing agencies provide web development, video production, and Instagram ads. Some marketing agencies may only offer copywriting while other agencies will just do Google PPC. It may take you some time to find the right marketing agency for you and that’s ok.

Got questions about what it’s like to work with Jamias Creative? Let us know by filling out the form below!