As a chiropractor, you are busy helping your patients. More than likely, online marketing ends up at the bottom of your to-do list. If that’s the case, we are here to help! We have compiled 31 blog ideas to ease your workload. These blog ideas can also be used to generate conversations with your customers through other marketing strategies like Facebook Live with a guest, creating infographics, or for an educational workshop.
Before we jump into the 31 ideas for your chiropractic business, let’s cover what content marketing is.
What is content marketing?
Content marketing is a strategic plan to provide valuable information about your industry to attract and retain customers. The content you share can be provided through different communication tools such as blog posts, email campaigns, Instagram, or TikTok. The value of the content you share is crucial for connecting with your customers and potential clients. By doing so, you are able to help solve your customers' problems and position yourself as an expert in your field.
When it comes to online marketing, content is king! Keep your customers in mind. What do they want to hear? What information can you share to reach your niche target audience? These 31 blog ideas will help you manage your content marketing for your chiropractic business.
31 content ideas for your chiropractic business
The top 10 reasons people love to visit their chiropractor
Is it true that you’ll have to visit the chiropractor regularly to stay pain-free?
How can a chiropractor reduce the risk of sports injuries for athletes?
5 common chiropractor myths
What are the best sleeping positions for your back?
How can office workers lessen back pain at work?
Can bad weather really affect joint pain?
Here’s why regular chiropractic treatment can keep you on track with your fitness goals
Can an adjustment from your chiropractor make you taller?
What exercises are best for alleviating wrist pain?
5 reasons to get a back adjustment
Signs you need to see a chiropractor
What is Text Neck? Prevention and Remedies
Tips for keeping good posture – even when slouching feels better
The top 10 summer activities approved by your chiropractor
Shoes to avoid if you have back pain
Habits to adopt when you work in repetitive working conditions
How to hire good chiropractors for your clinic
5 strength training exercises to improve posture
What is the difference between a chiropractor and a physical therapist?
What are the most stressful months of the year?
Is chiropractic treatment safe for pregnant women?
The most common chiropractic techniques to relieve pain
Which sports bring in the most chiropractic patients?
How do I choose the right chiropractor for me?
Top 10 foods that assist with pain and inflammation.
5 signs a chiropractor is right for you
How does a good diet impact your recent chiropractic treatment?
How to find a good chiropractic clinic
3 relaxation techniques to do before your chiropractic treatment
How do you pay for chiropractic treatment?
These blog ideas can be used in other forms of content marketing. A blog post like “5 common chiropractor myths” can be broken down so that each myth has its own marketing video. For a Facebook Live Q&A, you could invite a physical therapist and discuss points from your blog post “What is the difference between a chiropractor and a physical therapist?”. There are numerous ways to creatively share your knowledge of chiropractic therapy. Don’t be afraid to be authentic in how you share what you know.
As a professional, sharing your knowledge of these topics can position you as an expert in your field. You can talk about any of these topics in detail and build credibility with your readers. As you engage, your consumers will develop a greater feeling of trust in your business because they’re able to regularly interact with everything you share.
What are the next steps now that you have these blog topics?
Now that you have content ideas for your chiropractic business, it’s time to start creating your blog posts! Make a plan for what content you want to share and how often you want to share it. As you consistently create original content in line with your industry, you will attract more traffic to your website. The increase in web traffic will lead to more opportunities for you to close business. Another amazing benefit of blog posts is that they can be recycled in social media posts for years to come.
Below are social media marketing tips you can utilize to get the most out of your blog posts you’re writing for your chiropractic office.
Social media marketing ideas for your chiropractic office
As promised, here are a handful of social media marketing ideas you can use to find new patients for your chiropractic office. These tips will help you increase your ROI that you’ll get from creating blog posts from the topics listed above:
Update your About section
Share your 2-4 blog posts from your website to your Facebook Business Page each week
Do 1 Facebook Live/Instagram Live video each week based on a topic you’ve written about on your blog
Respond to all of your comments and direct messages
We recommend using a social media scheduling tool to plan out all of your blog posts ahead of time. This will allow you to auto-schedule posts so you can commit more energy to other marketing activities.
If you still don’t know how to get started, we are happy to help you reach your marketing goals here at Jamias Creative. Let us know by filling out the form below!