Increasing web traffic is not impossible when you implement these best practices for your physical therapy clinic! You can create opportunities to help more people by improving your online visibility. After all, your impact on your community is measured by how many people you’re able to help live their best lives.
Let’s begin with realistic tips you can use as a physical therapy clinic.
5 effective ways to drive more web traffic for your physical therapy clinic
All the tips below can be implemented this week by your business. They’re practical proven tips you can utilize to increase web traffic which results in new leads. As you generate new leads, you’ll be able to help more people heal and live their best lives.
Regularly update your website with original content: When was the last time you checked your website to make sure all of the information you were sharing was accurate? Is your listed address current? Do you have the right staff listed on your website? Those are just a few of the items that are often missed by businesses.
Another way to update your website is by including a blog that you regularly publish to. You can share everything from practical exercises people can do at home for back pain to office news that affects your patients.
Share your website content to your social media platforms: Now that you’ve been adding new articles to your company blog, start sharing your blog posts! You can do this by posting your content to sites such as Facebook, Pinterest, Instagram, and LinkedIn. It’s an effective way to drive more web traffic to your website which will result in more inquiries and closed business. You will also give your current and past patients the opportunity to share your social posts to their personal accounts leading to greater credibility for your clinic.
Collaborate with other health-focused businesses: Have you created any content with your referral partners? Chances are, you have referral partners in the healthy industry who can help you create original online content. Here are some collaborative ideas you can put to work for you:
An infographic focused on healthy habits you co-created with a pediatrician
A Facebook Live video with a nutritionist talking about the relationship between eating well and recovering from injuries
An Instagram collaboration with an orthopedic surgeon on ways to prevent knee injuries
Utilize email newsletters: Newsletters are a great way to repurpose your blog content. You can use your blog content to regularly send email newsletters to connect with past patients and referral partners. It’s a great way to remind people of what you can do for them, their friends, and their family members.
Be consistent with your marketing efforts: One of the biggest reasons why people can’t generate results for their brand is because they give up on marketing. It’s tough to know what works and what doesn’t work if you don’t have enough quality data to make decisions with.
Start using the tips above to strengthen your online presence and increase revenue. As you do everything from creating blog posts to send newsletters, more people will learn about what you can offer them. Investing educational resources for your target audience helps you have a more empowered patient you can treat.
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