As the owner of your massage clinic, you know that your business will help others have healthier and happier lives. You are an expert—so how do you show it? One of the best ways to become a credible leader in your field and community is through content marketing. Writing blogs related to your business is one of many effective ways to reach your content marketing goals. We have compiled 31 blog ideas to ease your workload. These blog ideas can also be used to generate conversations with your clients through other marketing strategies like a Facebook Live with a guest, creating infographics, or for an educational workshop. Before we dive into blog post ideas, let’s go over what content marketing is.
What is content marketing?
Content marketing is a strategic plan to provide valuable information about your industry and business to attract and retain customers. The content you share can be provided through different communication tools such as blog posts, email campaigns, or social media. The value of the content you share is crucial for connecting with your customers and potential clients. By sharing consistent content, you position yourself as an expert in your field,one that can help solve your clients' problems.
There are many reasons to implement content marketing for your clinic. This type of marketing is effective and affordable. 88% of marketers say it has helped them reach their goals of creating brand awareness and credibility. Plus, it costs 62% less than traditional marketing! Your valuable content will generate higher-quality leads, increase conversions, and create loyal clients as they return for more of your content.
When it comes to online marketing, content is king! Keep your clients in mind. What do they want to hear? What information can you share to reach your niche target audience? These 31 blog ideas will help you manage your content marketing for your massage clinic.
31 blog ideas for your massage clinic
How often should people get a massage?
Deep tissue vs. Swedish massage
How to relax for a better night’s sleep
10 health benefits of a massage
How do you know you have received a ‘less than ideal’ massage?
Questions heard over and over again from my clients
History of massage—how it began and how it has evolved
What are the benefits of aromatherapy?
Self-massage for headache relief
3 easy and healthy habits to add to your morning routine
How to get the most out of your massage
What to expect for your first massage
The 5 best oils for massage therapy
How does massage therapy alleviate headaches?
Making time to rest
What is a hot stone massage?
How to recognize and manage stress
How pain can affect your emotional wellbeing
What is a prenatal massage?
4 massage myths debunked
The physical impact of a desk job and how massage therapy will help
How massage can benefit your relationships
Why I’m passionate about massage therapy and why you should be too
Which massage styles are best?
Reflexology—does it work?
How is a sports massage different from a regular massage?
10 massages that you can do at home
What you should not say or do to your massage therapist
5 tips for managing stress
Meditation tips to start your day out right
What’s your body telling you?
What are your next steps now that you have these blog topics?
Now that you have a list of blog topics, it’s time to start writing! Make a plan for what content you want to share and how often you want to share it. We suggest planning a month of blog topics you want to cover and publishing at least one blog a week.
As you consistently create original content in line with your industry, you will attract more traffic to your website. In fact, business-to-business (B2B) marketers that use blogs get 67% more leads. Companies that have more than 16 blog posts get 3.5 times more traffic to their website. The increase in web traffic will lead to more opportunities for you to close business and your reputation will grow. Blog posts help you create an audience of ideal clients that are interested in your work and want to learn more. Another amazing benefit of blog posts is that they can be recycled in social media posts or other marketing channels that could potentially work for you forever.
If you still don’t know how to get started, we are happy to help you reach your marketing goals here at Jamias Creative. Let us know by filling out the form below!