No one wants to do the boring, less glamorous side of marketing. Even when a business is strapped for cash or has little to no sales. Thanks to the glitzy videos we see on the internet, some people only do things they deem sexy. Unfortunately, if you're broke and have little to no capital to work with, you have no choice but to do what's "boring".
Here are three boring marketing strategies that work:
- Emails: No, emails aren't dead or a thing of the past. One of the ways many brands have increased awareness and sales is by emailing mommy bloggers, tech bloggers and other media outlets such as Inc. and Forbes. It's honestly pretty boring at times but the more bloggers you reach out to, the more success you will have. Sales cures all problems!
- Consistent, original content: Anything worthwhile takes effort. The same goes for consistent, original content. When you produce relevant content that benefits your target market and current customers, you are providing value. We're not saying this because we read it somewhere and like the idea. We produce regular content such as this blog post you are reading to help you accomplish your goals. Not only are you providing great tips but you're also taking care of SEO at the same time. What does that lead to? More sales!
- Excellent customer service: Have you ever purchased a product you were excited about only to receive when that didn't work as described? It can be frustrating. Make it simple for your customers to answer any questions or concerns. Don't make them jump through unnecessary hoops just to get a replacement. You'll lose them to competitors. Treat your customers well and they'll become brand ambassadors for you.
What are some of your bootstrapping methods? Share in the comments below!