So you have an online business? This is what your website needs to succeed and help you achieve your sales goals:
Contact section: Provide a way for your customers to get in touch with you if they have any questions about your products or have any issues with ordering. At the bare minimum, you need to have an email customers can use to email you. What's even more effective is if you have a contact form for your customers to leave their information and a message. Here are examples of well-received contact forms: http://bit.ly/2vmWBPC
Optimized landing page for each product: For each product, you need to have a description that's approximately 50–100 words. The descriptions of what you're selling need to contain keywords that will help your customers understand what to expect. Keywords will also help you with SEO so your website can be discovered. Here are a few examples of products with corresponding keywords that go hand-in-hand:
- Product: Compression shirt for American football Keywords: Football, shirt, compression shirt, men, fit
- Product: Hand lotion Keywords: Lotion, hand, dry, hands, hand, moisturizer
- Product: Frying pan Keywords: Pan, fry, frying, cooking
If you can't think of keywords to include in your description, think about what your customer needs to type into the search bar to find your product. Another way to figure out what your keywords are is by checking out what your competitors are saying in their product landing pages. Researching keywords will help you create the best landing pages possible.
Quality images for each product: Blurry images won't cut it. Taking the time to post quality images will help your customers feel more confident in their purchase. If you don't know how to take quality product photos, it's in your best interest to pay a professional. Your photos need to be well-lit and be taken at great angles that help your product look its best. Visit this link for more tips on how to take gorgeous product photos.
Blog: Your blog shouldn't be an endless, shameless plug to push more product to your customers. The goal of your blog is to increase how much value you provide for your fans. Try to post new content at least once a week. Blog topics need to focus on helping your customers solve problems they're dealing with. If you sell bathroom products then write blog posts on cleaning tips. If you sell workout clothing then write blog posts on fitness and dieting tips. Focus on going deep when creating content for your customers. When you do so, you will be able to empower your customers.
Social channel links: Your E-commerce site needs to be linked to your different social platforms such as Facebook, Instagram, and Pinterest. Helping your customers make the connection between your website and your social channels provides several benefits. Some of those benefits include helping your customers realize there are other fans of your business online who are active on different platforms and helping them access your latest content.
E-commerce sites take time and work to produce results. Patience is key to finding out which descriptions are working and if you need to use different photos. Don't be afraid to test out your ideas.
Now that you know what you need on your website, get to work!