Facebook CEO Mark Zuckerberg recently announced changes to Facebook's algorithm as we know it. Here's what Zuckerberg said about the changes, "We feel a responsibility to make sure our services aren't just fun to use, but also good for people's well-being."
We can all agree that anytime Facebook switches up its algorithm, our approach to marketing on Facebook has to pivot to some degree. Facebook has changed the world so when Facebook changes, the world changes. Here's what everyone else is saying about Facebook's new algorithm change:
Facebook's Adam Mosseri with Wired: "There will be less content directly from (professional) Pages. Page content will still be an important part of the ecosystem, but it will shift a little bit. Content that is shared and talked about between friends will grow, and content that's directly consumed from Page directly will shrink slightly...it's really about creating more good-helping newsfeed become a place where there's a vibrant, healthy amount of interaction and discussion...Comments are more valuable than Likes."
Inc.: In a recent Facebook post, Zuckerberg said users' newsfeeds will begin to prioritize "meaningful social interactions" over "relevant content." .....They're removing the content that may be good for you. Ironically, the content Facebook wants you to see less of may actually be the content that makes you feel good.
The Wall Street Journal: For publishers, Facebook's plans to shake-up its news feed may mean a dramatic change in traffic from the platform...Content directly from publishers won't perform as well unless people engage with it...Experience has shown, though, that users are more likely to comment on and share sensational articles than dry, fact-based news. Publishers who have built their businesses on virality may do better, at least relative to their more staid peers.
What are your thoughts on the algorithm change? Let us know in the comments below!