6 Tips On How To Use Facebook Messenger For Your Business

It's a no brainer to use Facebook for your business. You can reach a wider audience and receive great customer interaction. But have you looked a little bit deeper into using Facebook Messenger? Customers are beginning to look to messaging as a quick and easy way to receive answers from a company, so having an instant messaging platform to accommodate this will take your customer service/experience to the next level. Messenger offers many useful tools to help make this an easy set-up.

Here are 6 ways you can put Facebook Messenger to work for you:

1. Turning Messenger on: It may seem like a silly step, but you've gotta start with the basics! When on your Facebook Business page, simply head to the top right corner of your screen and click on "Settings."

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Once in settings, the first option in the left hand column should be "Messaging." If you click on it, a page with should pop up with your messaging settings. Make sure the "Prompt visitors to send messages" option is ON. And voila! You're open for messaging! 

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Make sure you turn it on only when you're ready to commit to messaging, because once a customer messages they expect an answer!

2. Turn on Instant Reply: Instant reply is a great way to let your customers know when they should expect to hear back from you. To turn this on you'll scroll down to the "Response Assistant" section in your Messaging settings and turn on "Send instant replies to anyone who messages your page." 

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Once it's turned on, there will be an option to change the message from the default setting to a message of your choosing!

3. Show your responsiveness: Facebook has a nifty little badge for business pages letting customers know how quickly a page usually responds to messages.

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It's extremely important to ALWAYS reply and to reply quickly, because that badge can be the first thing to help build rapport with your customer. You can choose your own response time, but make sure you're responding when you say you will! Otherwise, you can respond on your own time and let Facebook calculate when your customer should expect a reply.

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5. Turn on Away Messages: It is inevitable that there will be times when you or your customer service team will not be able to reply to a message as quickly as you usually do. That's where away messages steps in. Away Messages allows you to let your customer know how long you'll be away for and when they should expect a reply. It's very similar to Instant Reply, but the beautiful thing about Away Messages is you can keep your responsiveness rating. To use it, turn on the "Stay responsive when you can't get to your computer or phone" option in your Messaging settings.

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Just like Instant Reply, you can change the default message to a message of your choosing.

6. Make a greeting for your conversation: You can also create a greeting that people will see whenever they first open a conversation with you. This is a perfect tool to say hello to your customer while also letting them know anything you need or want them to know right off the bat. To turn the greeting on, flip the switch on "Show a Messenger greeting" in your Messaging settings.

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Hopefully this helps you get started on using Facebook Messenger for your business. It's a valuable tool to help take your customer service to the next level. What's your favorite feature of Facebook Messenger? Drop it in the comments below!

How To Start a Content Marketing Plan

Paid media has been the way to lasso new customers since the beginning of the Internet. You pay for a spot in someone's daily feed, BOOM, instant exposure. While this plan of attack is obviously an important and major step in your business's overarching marketing plan, it may be time to start creating a new and fresh plan to supplement and work hand-in-hand with it.

"Why should I change it if it has been working for years?" You may be asking. We're glad you asked. In light of the recent Facebook and Cambridge Analytica scandal, we researched how people were feeling about ads in their social media. According to a recent study conducted by social media management platform Sprout Social, 27% of consumers' opinion on social media advertising has declined within he past 12 months. I wasn't too shocked to see that of that group, 39% of people said their lack of trust was based on the recent political events. But what turned a whopping 58% of people off the most was the sheer quantity of ads they see in their social media.

Here's where content marketing steps in.

What exactly is content marketing? It's a strategic plan to create relevant, valuable, and useful content to help attract and retain your target audience. It's a way for people to organically find your business and learn from what you put out. It's a great tool to increase sales, build a loyal customer base, and save some money while doing it! On top of that, you can help with creating and honing your brand identity, which will help build a relationship with customers, which in turn will turn leads into sales.

So you want to get on the content marketing train and put it to work for you, but you don't exactly know how. That's what we are here for!

Here are some tips to help you get started on your content marketing plan:

  • Define your goal: The first thing you want to do whenever you start anything is to set a solid goal. Make your intent clear. It will be a lot easier to create your plan if you know exactly what you're planning for. If you are having trouble coming up with a goal, try using the S.M.A.R.T goal model:

S: Specific

M: Measurable

A: Attainable

R: Relevant

T: Time-Based

  • Conduct Research: Now that you have your goal(s) written out, you now need to know what your target audience wants, and how they want to get it. If you take the time to get to know your consumers you will be able to create content that is more relevant and useful. The more relevant the content, the more likely people are to click.
 Photo by Lukas from Pexels

Photo by Lukas from Pexels

  • Determine What Your Content Will Be: Start creating your content and get a feel for how you want your brand to come across. Do you want to be professional and informative? Or would you rather be laid-back and fun? What kind of content do you want to create? This is where you get to really explore your brand identity and create relationships with your target audience. Test the waters with a few practice pieces, figure out what works best, then go for it! Here's a list of potential content formats:
 PC: https://blog.hubspot.com/marketing/content-marketing-plan

PC: https://blog.hubspot.com/marketing/content-marketing-plan

 

  • Track Basic KPIs: Start collecting and tracking data on your KPIs (Key performance indicators). This is important data that you can use to track just how well your new content is doing. According to the Content Marketing Institute, a good schedule for measuring marketing effectiveness is about once a month. Gathering information once a month gives your content a nice chunk of time to perform and give you some real data! The Content Marketing Institute also supplied a basic spreadsheet format to help you keep track of your data:
 PC: contentmarketinginstitute.com

PC: contentmarketinginstitute.com

  • Always be prepared for change: Once you start tracking your data for a while, you'll notice that content that once thrived on your site is now not performing so well. Be prepared to evolve with your consumers. Just because something used to do well does not mean it will always succeed. Make sure you're keeping up to date with that your customers want to see and switch things up if needs be. Don't be afraid to change!
  • Learn from your peers: Keep an eye out for businesses who seem to be doing well in their content marketing. Talk to them, ask them what works for them and what doesn't. Learn from their mistakes and be open to collaboration as well. Compare strategy and learn what they are and aren't tracking, what content they're producing is the most successful, and if there are any additional factors that have helped to grow their brand.

These are just a few tips to get you started on your content marketing journey. Content marketing is an invaluable marketing tool that many people seem to undermine. Get a leg up on the competition and get your content marketing plan started!

What kind of content do you like to see businesses put out? Let us know in the comments!