31 Blog Post Ideas for Your Landscaping Company

If you’re not producing original content for your landscaping company, it’s time to start. Real content that’s valuable will yield several positive results such as helping you rank higher on Google, attract new customers, and retain current customers. These ideas don’t have to be used only as blog posts. They can also be shared in the form of videos, infographics, and flyers.

No, you’re not giving away all of your secrets for free. What you’re doing is helping people recognize that they don’t actually want to do all of their landscaping on their own.

What are the benefits of having your own landscaping blog?

There are many benefits to have a landscaping blog when you have a landscaping company. Whether you’re sharing backyard landscaping ideas or garden landscaping tips, you can experience the following:

• More web traffic

• More educated clients

• Content you can share via social media

• Lower client acquisition costs

Along with these benefits, you will also be able to establish your brand as a trusted source of information for all things related to landscaping. You’ll be able to strengthen your brand and increase your online presence through consistent blogging. Now that you have a better idea of why you need a landscaping blog, below are 31 blog post ideas for your landscaping company.

Increase your clientele by answering common questions everyone has about landscaping.

31 landscaping blog ideas you can use to acquire new clients

Here are 31 landscaping content ideas that are sure to help you achieve your sales goals:

1. How often should I mow my lawn?

2. What types of grass are great for desert climates?

3. These 4 flowers look great all year round

4. Use these 5 tips to make your lawn more vibrant

5. How often should I aerate my lawn?

6. Which trees are great for shade in the summer?

7. How to kill weeds

8. How often you need to water your lawn

9. These 4 flowers are great at attracting honeybees

10. Save money with these lawn care hacks

11. How to prevent dogs from pooping on your lawn

12. Simple tips to trim your hedges

13. 5 things to remember when mowing your lawn

14. Should you use a gas mower or electric mower?

15. How to fertilize your lawn

16. How to fertilize your trees

17. How to water your lawn the right way

18. 10 tools everyone needs for landscaping

19. 5 ways landscaping can improve the value of your home

20. How to keep your lawn healthy in the heat

21. Do these 3 things to prevent your flowers from dying

22. How to weed your lawn

23. Simple hacks to keep weeds out of your garden

24. How know if you should hire a professional to maintain your lawn

25. Landscaping problems that are completely avoidable

26. How to improve drainage in your lawn

27. Edging a lawn is easy to do. Here’s how.

28. Easy ways to maintain your trees in the winter

29. How to make your flower beds look professionally maintained

30. Everyone knows not to make these landscaping mistakes

31. How to keep your lawn healthy in colder weather

Grow your landscaping business by sharing your expertise.

Feel free to take these ideas and put them to work for you! As you can see, just about every topic is knowledge that’s second nature for most landscapers. However, the average person does not. Help them maintain their yard and attract people to your website at the same time.

Do you have any specific questions about how to create content for your business? Fill out the form below and we’ll help you get on track with your marketing goals!

4 Reasons Why Your Business Needs a Regular Blog

When someone mentions blogging, the first thing that comes to mind is probably moms with handy life hacks, recipes, and insightful tidbits on life. But have you ever thought that blogging could help your business? There are many reasons why a blog could step your marketing up to the next level, and we're here to help hash it out for you.

Here are 4 reasons why your business needs a regular blog:

• Blogging fuels search engine optimization (SEO): This is a biggie. Maintaining a consistently updated and relevant blog increases the likelihood of your posts being featured higher in search results. This is obviously a major key in growing your business, and it drives much wanted traffic to your website, resulting in potential leads, resulting in potential sales. Fresh content gives Google's search engine algorithms opportunity to index your website. Google rewards websites with recent, up-to-date information so frequents posts gain more attention.

• Blogging develops a relationship with your customers: A blog helps you connect with your customers on a deeper level. Your customers may relate to the story behind your brand, but there's always room to connect on a deeper level. By showing the culture, behind the scenes, and employee profiles your audience feels like they are part of more than just a business. Your regular, fresh content is an effective way to create a reliable source of information for your customers. They'll learn to count on your blog in order to solve their problems.

• Blogging will improve your social media presence: There is a lot of value in posting your blogs onto your social media. The more you share, the more your followers will take notice and join in, whether it be to discuss the blog content or to share it on their own profiles. It's a great way to provide value for your followers and help them fund solutions to the problems they're trying to solve.

• Prove your know-how: People want to know why they should buy your product/service. Take the time to explain why your product or service is the absolute best with a blog. Use how-tos, testimonials, and frequently asked questions to extinguish any concerns a potential customer could have. Go deep when writing about topics you know extremely well. It will help you gain greater credibility with your customers and your community.

Where to start when starting a business blog

You know you need a blog for your little company but you don’t know where to start. It can be a frustrating feeling to do something you’ve never done before. The good news is that starting a business blog is easier than you think. Here are six tips to help you get rolling:

1. Identify your expertise/focus: What types of products or services do you provide for your customers? If you have a boutique clothing shop, share some of your knowledge of how to dress for the seasons or how to put together a cute outfit for a cousin’s wedding. If you’re a doctor and have your own practice, you can focus on tips to deal with the flu season and how to eat healthy. Do you run a martial arts school? Provide tips you've gained through your expertise and make that the overall focus of your blog. Your goal should always be to create value for your customers and potential customers.

2. Research: It's important to verify any facts you're sharing in your blog post. If you're a basketball tips blog, don't share incorrect dates of that last NBA Finals or say that LeBron James is 6'3" (even though he's not). Doing your research will help you avoid any embarrassing blog posts and maintain your post as an industry expert.

3. Create a format: This blog post is an example of a 'list' blog post. It has six points to help you understand where to start when starting a business blog. There are different formats you can follow such as an 'infographic' post or a 'why' post.

4. Art work: Using quality images will help you effectively communicate your ideas and objectives. Make your images count and don't overdo it. Keep your blog posts pro and simple. 

5. Publish: Once you've finished writing a blog post, you can either publish it and make it live or schedule it for later that week. It's really up to you and when your audience/customers are most active on the world wide web.

6. Share: When your blog post is live, start sharing with through all of your social channels whether it's Facebook or Twitter! What good is a blog post if you don't share it with anyone? By sharing your knowledge, you will always be able to provide value.

Do you have any questions about what you need to do next for your business blog? Share with us in the comments below!