Facebook marketing tips that work for your business

Facebook continues to prove to be an effective way to connect with your target audience. The social media platform has users all around the world and continues to grow since its creation in 2004. Facebook generated $55B in revenue in 2018 and has 2.38B users.

Comment if you’re using Facebook to market your business.

If you’re frustrated with your Facebook marketing efforts, don’t give up just yet. Until you’ve implemented these marketing tips, you have not given yourself the best chance to succeed on Facebook. However, if you’re having success on Facebook, it’s because you’ve already been following most, if not all, of these tips. Remember that social media marketing success requires persistence so keep working on your page.

Using an event photo as your cover photo is an effective way to tell your brand’s story.

Add a profile photo and a cover photo

Believe it or not, not every Facebook Business Page has a profile photo and/or a cover photo! It’s super easy to do and will help Facebook users quickly recognize your brand. For starters, use your logo as your profile photo (how to add a profile photo to your Facebook Business Page).

Your cover photo can be a little different. Images for your cover photo could be a picture of people using your product or service. It doesn’t need to be complex. Facebook users just need to be able to tell that the cover photo is tied to your brand (how to add a cover photo to your Facebook Business Page). Keep in mind that you can also add a video as your cover for your Facebook Business Page.

Respond to all comments and direct messages

Build your brand loyalty by responding to any and all comments and messages you receive on your Facebook Business Page. It’s an easy way to be aware of conversations happening around your brand. It’s also a simple way to increase sales and keep customers happy. When you ignore messages and comments, you increase your chances of receiving a negative review. Don’t ignore people who make an effort to communicate with you.

To connect and keep everyone as happy as possible, focus on listening to what’s being said and be authentic. Staying true to your brand will encourage your customers to see you as a real company who cares.

Post consistently

Sticking to a schedule will help you manage stress and accomplish your social media marketing goals.

A common mistake many brands make is not sharing content on a regular basis. To keep people coming back to your Facebook Page, stick to a regular schedule. Daily posts are an effective way to reach as many people as possible and quick way to figure out what types of posts get the most engagement. If you can’t post every day then aim to post at least three times a week. Remember that regular Facebook posts show Facebook users that you’re an active business and that your Facebook Business Page can serve as a resource for them.

In order to stay on top of your schedule and not feel overwhelmed, use Facebook’s scheduling tool for posting (how to schedule posts on Facebook). You can save yourself a lot of time by putting Facebook’s scheduling tool to work for you.

Complete your About section on your Facebook Business Page

Despite Facebook users visiting your Facebook Page, some of them may prefer to go to your website or even contact you in ways other than direct messages and comments. It’s important to include the following information in your About section:

• Website

• Phone number

• Email address

• Company Overview

There are other sections you can fill out as well, but be sure to provide the information for the items listed above. It’s important to do this so you can give yourself more opportunities to close a sale.

For any questions that you have about Facebook marketing, email Josh at josh@jamiascreative.com!

7 content ideas for Facebook marketing

Sharing valuable content on Facebook is an effective way to separate yourself from the competition. When you consistently share great content on social media, you give customers a reason to keep coming back and engage with your Facebook posts. Coming up with ideas for Facebook doesn’t have to be a struggle. Social media marketing is possible and we’re here to help. In fact, here are seven content ideas you can use for your Facebook Business Page.

1. Blog posts that link back to your website

Original content that has been published on your company’s website is something you can definitely share on your Facebook page. Sharing valuable content you’ve created on your Facebook page on a regular basis gives people a reason to keep engaging with your brand. You also provide an opportunity for your Facebook followers to go to your website.

2. Industry trends

An effective way to establish your brand as an industry expert is to share the latest information on industry trends and information. Here are a few examples:

• CPA firms sharing information on the latest tax laws

• Basketball apparel brand sharing recent off-season NBA trades

• Infant sleep coach talking about nighttime behavioral differences between a six-month-old and a seven-month-old

• Financial planning firm sharing developments in stock market due to tariff changes

For each of the businesses listed above, they’re sharing information that they’re already consuming on their own. By sharing the latest trends and information on your Facebook page, you can continue to establish your brand of the go-to source for your ideal audience’s needs.

3. Behind-the-scenes Facebook Live video

One of the best ways to increase brand loyalty is by sharing a behind-the-scenes Facebook Live video. Using this tactic gives your company a chance to share its expertise and satisfy the curiosity of loyal customers. Facebook Live videos are used by top brands like Culinary Crafts, an award winning catering company based in Utah. To check the Facebook Live videos by Culinary Crafts, visit this link. Here are a few ideas you can use for behind-the-scenes Facebook Live videos depending on the industry you’re in:

• The packing process for shipping product to customers

• Quick interview with the CEO and his/her goals helping customers/clients

• Setup process for a video shoot

The ability to do live videos is one of the many powerful tools available for social media marketing so be sure to test it out for your brand.

4. Selfies with customers

This tactic won’t work for every company but it may work for your company depending on what you do. Taking selfies with customers can work really well if your business is built around your personal brand. For example, this tactic can be a great tool if you’re an author, podcaster, musician, or business consultant. Selfies with people who support your business gives you a chance to multiply your reach because you can tag them in your photos. Tagging your customers in the selfies you take with them will quickly expand your sphere of influence.

5. Facebook Live tutorial on how to use products/services

One of the best ways to prevent customer complaints and negative reviews is by sharing tutorial videos. Sharing tutorials empowers your customers and helps them better understand how to properly use your products/services. When customers understand how things work, they’re more likely to achieve user satisfaction and give you a positive online review. You definitely don’t want to receive negative online reviews simply because customers don’t know how to benefit from what your business offers.

6. User-generated content

Are your customers and clients sharing their content that features your business? Don’t hesitate to share their videos and photos on your Facebook Business Page! Sharing user-generated content is a great way to increase your organic reach and prove that your business has paying customers. There’s nothing like posts created by real people who are enjoying themselves at your venue or are at home using your products.

7. Conduct polls

If you don’t already know, Facebook Business Pages give you chance to conduct polls. This is an effective tool to receive customer feedback. You can ask customers about their preferences when developing new products or anything you want insight on. Here’s how to create a poll on Facebook.

Now that you have seven content ideas for Facebook, put them to work for you! Despite the decline in organic reach on Facebook, you can still have success on the popular social media platform. If you have any questions on how to improve your Facebook marketing, email Josh at josh@jamiascreative.com!

How to promote your content for little to no money

How do you build your brand with all of the content you’ve been producing? Do you need to spend money on ads to gain exposure? This blog post will give you a few distribution ideas for your content. All of the time and energy you committed to producing your content is worthless if you don’t give people an opportunity to consume your content.

Email marketing

As old school as it sounds, email marketing is still a thing. Email marketing is an effective way to connect with other people since 85% of adult internet users in the U.S. are on email. This marketing tactic is a great way to share valuable information as well as any deals or discounts you’re offering,

One of the ways to have success with email marketing is by being personable. Being able to have access to anyone’s inbox is privilege so keep that in mind. Another way to succeed with email marketing is by consistently providing great content. It’ll give your subscribers a reason to keep opening your emails!

Social media marketing

While this marketing tactic may seem like a no-brainer, not everyone is doing it. Sharing your content on platforms like Facebook and YouTube doesn’t cost anything. Social media marketing is an easy way to get the word out. You can easily share what you have to offer with the world on a consistent basis.

The social media platform you choose to distribute your content is determined by where your ideal customers hang out and what type of content you’re able to produce. For example, if you’re only able to write blog posts and don’t have any video content, YouTube won’t be the place for your brand. On the other hand, if you take great photos and your target customer loves Instagram, you’ll be distributing content on Instagram.

Guest post

Collaborations are an effective way to grow your audience and increase brand awareness. Guest posting is one way you can collaborate with complementary businesses. Here are a few examples:

• A dog hotel could write a guest post for a veterinary practice in the same city on how to socialize puppies.

• A physical therapy office could do a Q&A video with a family practice doctor on simple exercises for women who have recently given birth.

• A personal injury attorney could write a blog post for a medical clinic’s blog on how to handle claims for a car accident.

• A home cleaning business writes a tutorial on kitchen cleaning hacks for a mommy blog.

When you partner with a business that complements your business, you’re able to benefit from more attention that comes with such a partnership. The examples above are businesses that can easily form strategic partnerships. Strategic partnerships help provide a reliable flow of sales to help you achieve your revenue goals.

Workshop

PC: Shane Harder

Presenting your industry knowledge as part of something like a workshop series or company event is another way to promote your content. You can easily share your knowledge with the people in attendance. When you take advantage of speaking opportunities, you give yourself more chances to build your business.

For any questions you have on how to promote your content for little to no money, send an email to Josh at josh@jamiascreative.com!