5 realities you need to face about social media marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about. You’ll have to face them either way.

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  1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable on a consistent basis. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy an post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Find if your fans love vertical videos by testing it out.

Test out new ideas you have and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing a business requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out for yourself if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!

31 blog post ideas for your auto repair shop

Getting more customers to your auto repair shop is always the goal. One of the best ways to get more cars for your mechanics to fix is positioning your business as the experts on all things related to car problems. This can be done through content marketing in the form of blog posts and videos.

Sharing your expertise will provide value for your customers.

Sharing your expertise will provide value for your customers.

Here are 31 topics you can use for your website’s blog:

  1. This is how often you need to change your transmission fluid

  2. How to jumpstart your car

  3. Here are 5 things every car owner needs

  4. Why you should avoid potholes on the road

  5. This is how often you need to change your brake fluid

  6. How to know if you need new brakes

  7. How to prevent your car from fogging up

  8. Cleaning cloudy headlights is easier than you think

  9. Super easy way to fix scratches on your car

  10. How to keep all of your car paperwork organized

  11. 5 questions you need to ask when choosing a mechanic to fix your car

  12. How to take care of your car tires

  13. How to prolong the life of your car

  14. Don’t do these 4 things if you want your car to retain its value

  15. Here are 10 things you need to know about your truck

  16. Here are 10 things you need to know about your minivan

  17. How to inspect your oil

  18. How to check your battery

  19. This is how often you should replace windshield wipers

  20. How often should you inspect car fluids and tire pressure

  21. When was the last time your tires were rotated and balanced?

  22. How to clean your windows

  23. Here’s the easiest way to clean your car’s upholstery

  24. When are your car repairs covered by car insurance?

  25. What to do when your car overheats

  26. What to do when your tire pressure drops

  27. How to choose the right windshield wiper fluid

  28. Why you shouldn’t ignore your warning lights

  29. Here’s a list of the different fluids your car needs

  30. What to keep in your car for road trips

  31. How often should you detail your car?

Blog posts and videos are a great way to showcase the services you offer.

Blog posts and videos are a great way to showcase the services you offer.

Sharing articles and videos that cover these topics help current customers and future customers view you as the solution to their car problems. Quality content helps you stand out from your competition. Before actually giving you a call or showing up to your auto repair shop, today’s customers are more likely to check you out online and visit your social media profiles. You want to be prepared with what they’re looking for.

Do you have any questions about how to get started with content marketing? Are you wanting to know how to improve what you’ve already been doing? Email Josh at josh@jamiascreative.com!

31 blog post ideas for your landscaping company

If you’re not investing time in producing original content for your landscaping company, it’s time to start. Real content that’s valuable will yield several positive results such as helping you rank higher on Google, attract new customers, and retain current customers. These ideas don’t have to be used only as blog posts. They can also be shared in the form of videos, infographics, and flyers.

No, you’re not giving away all of your secrets for free. What you’re doing is helping people recognize that they don’t actually want to do all of their landscaping on their own.

Increase your clientele by answering common questions everyone has about landscaping.

Increase your clientele by answering common questions everyone has about landscaping.

Here are 31 content ideas that are sure to help you achieve your sales goals.

  1. How often should I mow my lawn?

  2. What types of grass are great for desert climates?

  3. These 4 flowers that look great all year round

  4. Use these 5 tips to make your lawn vibrant

  5. How often should I aerate my lawn?

  6. Which trees are great for shade in the summer?

  7. How to kill weeds

  8. This is how often you need to water your lawn

  9. These 4 flowers are great at attracting honeybees

  10. Save money with these lawn care hacks

  11. How to prevent dogs from pooping on your lawn

  12. Simple tips to trim your hedges

  13. 5 things to remember when mowing your lawn

  14. Should you use a gas mower or electric mower?

  15. How to fertilize your lawn

  16. How to fertilize your trees

  17. How to water your lawn the right way

  18. 10 tools everyone needs for landscaping

  19. 5 ways landscaping can improve the value of your home

  20. How to keep your lawn healthy in the heat

  21. Do these 3 things to prevent your flowers from dying

  22. How to weed your lawn

  23. Simple hacks to keep weeds out of your garden

  24. This is how know if you should hire a professional to maintain your lawn

  25. Landscaping problems that are completely avoidable

  26. How to improve drainage in your lawn

  27. Edging a lawn is easy to do. Here’s how.

  28. Easy ways to maintain your trees in the winter

  29. How to make your flower beds look professionally maintained

  30. Everyone knows not to make these landscaping mistakes

  31. How to keep your lawn healthy in colder weather

Grow your landscaping business by sharing your expertise.

Grow your landscaping business by sharing your expertise.

Feel free to take these ideas and put them to work for you! As you can see, just about every topic is knowledge that’s second nature for most landscapers. However, this knowledge is not second nature for the average person trying to keep their lawn looking great all year round.

Do you have any specific questions about how to create content for your business? Email Josh at josh@jamiascreative.com!