4 ways to build your brand on Instagram

Instagram is one of the most effective social media platforms for businesses with tangible products and services. The Facebook-owned company makes it easy for brands to connect with target customers. Photos and videos can be shared on Instagram to provide value for ideal customers.

Here are four ways to build your brand on Instagram:

Post Stories

📸: Buffer.com

Instagram Stories are a great way to showcase your day-to-day activities to announcing discounts. You can share more of your brand’s personality and even conduct polls. With Stories, you can show off more of your brand’s personality and style. Check out this link for more ideas of what post on your Stories.

Engage with relevant content

A cost-effective way to grow your following and gain more attention is by liking and commenting on similar posts. Find relevant content by looking up similar hashtags. For example, if you sell dog toys then a great hashtag for you to engage with is #dogsofinstagram. Set aside some time every day to like and comment with #dogsofinstagram with a minimum of 3-4 words. Only commenting with emojis doesn’t cut it since it doesn’t require as much effort. Start by liking and commenting on at least 10 relevant posts each day and your following will grow without any ad spend.

Be consistent

How many brands do you follow on Instagram that will post sporadically? One of the keys to success on Instagram is posting regularly. It’s important to stick to a schedule for your sanity and also for your followers. Followers will see your Instagram account as a reliable source of value. You can use scheduling tools to save you time so you don’t have to post all of the time. Just schedule

Be true to your brand

The best brands continually maintain their identity. Whatever your brand stands for, stick to it on Instagram. Your Instagram aesthetic needs to work seamlessly with the rest of your marketing. For example, if your color scheme is different shades of reds and yellows, keep it up. If you’re a skateboarding brand, continue sharing photos and videos on Instagram that attract skateboarders. Your followers will continue to be loyal when you’re true to your brand.

Remember that marketing takes time to get real results. Patience and consistency pays off in Instagram marketing. Don’t be afraid to test out new ideas to achieve your goals. For any questions you have about Instagram marketing for your brand, email Josh at josh@jamiascreative.com!

Content marketing best practices that will help your business grow

One of the best ways to build your brand and increase sales is content marketing. Content marketing gives your ideal customer a reason to follow you and a reason to stick around. Your goal with content marketing should be to create value and help others solve problems that you have a solution for.

Research trends and top performing content in your industry

What’s working in your industry? Do your followers read blog posts for information? Does your audience enjoy watching videos? Knowing what’s working for your customers will help you effectively connect with them. You’ll also avoid wasting time and money on strategies and tactics that don’t work.

Create valuable content for your audience

What is valuable content for your audience? Content of value is content that helps your target audience solve problems. You’ll be of value by providing solutions to problems you’re best at solving. If you run an auto repair shop, share tips that help people take care of their cars. Do you have a dental practice? Share information that helps people take better care of their teeth and gums.

You won’t lose business because you shared some of your knowledge. You’ll gain more business because you’re establishing yourself as an expert with content marketing.

Be consistent and stick to a schedule

Whether you’re producing content once a week or everyday, stick to a schedule. It takes effort and work but consistency is what matters. Your followers are looking for reliable sources of information. If you can become that go-to source, they will see your business as the expert who will solve their problems.

Distribute your content

If you don’t share, you really don’t care. Distribute your content on the different platforms you’re using from Facebook to email marketing. As you continue to share quality content, your follower count will grow and your sales will increase. Here’s a quick list of some of the platforms you can use to share your knowledge:

• Email marketing

• Facebook

• Instagram

• Pinterest

• Twitter

• YouTube

Do you have any questions specific to content marketing? Email Josh at josh@jamiascreative.com!

Facebook marketing tips you can use that are completely free

You just launched your Facebook Business page to promote what you have to offer the world! What do you do now? How do you start getting traffic? How do you get new customers? Here are a bunch of tips you can use that don’t cost a thing:

Update all of your information in your Facebook About section

Is the phone number listed correct? Do you have the right mailing address? Is your Facebook page connected to your website? If you’re not sure, check your About section to see the information you currently have listed.

By checking for accuracy, you’ll make it easy for interested customers to get in touch you if they don’t want to use Facebook Messenger.

Add a profile picture and a cover photo

Uploading your logo to your profile as well as a photo/video to your cover photo will help with brand recognition. It’ll also help potential customers take you more seriously. If you don’t already have a profile pic or a cover image, stop reading this blog post and make it happen.

Here’s how to add or change your Page’s profile picture: https://bit.ly/2YbLS9c

Here’s how to add or change your Page’s cover photo: http://bit.ly/2VLMF3b

Save time and schedule posts on Facebook

Did you know that you can schedule posts directly on your Facebook Business Page? This is a great way to save time each week. Instead of trying to block out a bit of time every day to share content, set aside time once a week and schedule posts. You can plan when the exact day and time you want to share links, photos, and videos to your Facebook Business Page.

Here’s how to schedule posts on Facebook: http://bit.ly/2UZe0dP

Invite your friends to like your Page

You don’t have to spend money to quickly get Likes and Follows on your Facebook Business Page. You can gain more Likes and Follows by inviting your friends to like your Page. Remember that the more Likes and Follows your page has, the better your organic reach will be on Facebook.

Here’s how to invite people to like your Page on Facebook: http://bit.ly/2PR1Kve

Do you have any specific questions about Facebook marketing? Email Josh at josh@jamiascreative.com and he’ll get back to you!