How Often Should You Write a Blog Post for Your Business?

If you’re reading this, you might fall into one of the categories below:

• You heard about blogging for your business but don’t know where to start

• You’ve tried blogging everyday without success

• You’ve blogged once but didn’t get much out of it

• You blog everyday but aren’t sure if you should do more or scale back

Blogging takes resources like time and money. Whether you’re doing it yourself or having someone else do it, it’s work. Let’s go through the value of blogging then talk about how often you should write a blog post.

Why blogging is important

Blogging is one form of content marketing that helps you demonstrate your level of expertise on a specific topic. Written content helps you provide value for both current customers and future customers. It gives you content that you can share in different ways from email marketing to Facebook marketing.

If you aren’t already blogging for your business consistently, now is the time to start. Adding new content to your website regularly increases your organic traffic. Every time you produce quality blog posts, you improve your SEO. People use search engines like Google to find answers to their problems. Your business exists to solve specific problems but it’s difficult to find you if you don’t have a great online presence.

You’ll see an increase in conversions when you are providing value with your blog due to your growing web presence.

How often should you blog?

You’re probably going to hate our answer. It depends.

The factors that affect blog production are time and money. If you’re doing all the marketing for your company, you may not have a lot of time so daily blog posts aren’t realistic. If your company’s cash flow is doing well, you can hire a writers to publish content everyday.

At the bare minimum, we recommend you publish a new blog post every week. Twice a month is pushing it and is most likely not enough. Remember that fresh, new content helps you rank better on Google. You will also have more blog posts to share on social media when you publish regularly.

What do I write about?

So you have a better idea of how often you should blog but what do you write about? Your blog needs to answer the most common questions your business receives. It should also provide solutions to the problems your ideal customer is trying to solve. For a few examples specific to different industries, check out these links:

• 31 blog post ideas for home security businesses

• 31 blog post ideas for your dental practice

• 31 blog post ideas for your auto repair shop

• 31 blog post ideas for your landscaping company

Think about questions your friends and family ask you that are specific to your industry. Write about those!

This is you when your web traffic increases after blogging.

Blogging is about the long game. It’s probably not going to convert new customers today but it will in months to come. Tracking your web traffic over time while blogging regularly will show you an increase in visitors.

If you need a basic strategy to help you establish your goals and figure out where to start, email Josh! Send him your questions at josh@jamiascreative.com!

31 Blog Post Ideas for Your Home Security Business

You’re in the business of helping people protect their homes and families. But how do you establish yourself as the expert? What do you put your ad dollars behind to get more customers? The answer to these two questions is consistent, quality content. Content marketing helps you provide value for your customers and future customers. It helps you separate yourself from the competition.

You’re in the business of keeping people safe and happy.

This content can come in the form of videos, blog posts, infographics, and more. Here are 31 ideas you can put to work for your home security company:

1. Here are 5 ways to improve your home’s security

2. How to protect your home from burglaries

3. Why improving your home’s outdoor lighting improves home security

4. How to file a police report after a break-in

5. How to use timers to improve home security

6. When you need to update your windows and doors

7. 3 simple tips to prevent break-ins and burglaries

8. Here are 6 easy ways to secure valuables

9. Change these 4 things about your landscaping to improve home security

10. Here’s a list of questions you need to ask when choosing a home security company

11. How to choose the right outdoor security camera system

12. How to choose the right outdoor lighting for your home

13. What to do about your mail when you go out of town

14. 4 ways to help your neighbors avoid burglaries

15. 12 ideas to keep your home safe

16. How to get a security audit

17. Safes you can use to protect valuables for under $500

18. 11 stats about home security you need to know

19. Here are the top 5 things that are stolen by burglars

20. Why you should put away your tools and ladders

21. How to work with your neighborhood/HOA to improve safety

22. How to secure your gardening equipment

23. How landscaping can improve home security

24. How to protect your valuables in your house

25. Here are the top 10 cameras for your front porch

26. 5 things you can update to keep your family safe

27. How to secure your home against intruders

28. 9 ways to burglar proof your house

29. How to improve neighborhood safety

30. This is how much it costs to install a new home alarm system

31. 4 great light options for your yard and driveway

Your content helps families understand how you’ll keep them safe.

As you can see, these are all topics you can answer. They’re also questions that future customers and current customers want answers to. By creating content that provides value, you’ll have articles, videos, and other materials that can be used as ads and can be shared on social media.

Do you have any questions about how to get your content marketing game going? Email Josh at josh@jamiascreative.com!

5 Realities of Social Media Marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about.

1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy and post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Test out new ideas and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!