How do I know what to write about for my blog?

You get the feeling that you need to start a blog for your company but don’t know where to start. It’s tough coming up with ideas for content. How do you know what to write about? Which topics take priority in all of the craziness that comes with marketing?

Content marketing doesn’t have to be frustrating.

Content marketing doesn’t have to be frustrating.

Ask the right questions

Always focus on asking the right questions before starting your blog. When you ask the best questions for your content marketing, you’ll be able to clarify the direction your blog needs to take. Here are several questions you need to be able to answer:

  • What’s the number one problem I solve for customers?

  • What makes my solution the best option for customers?

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers?

Examples

Do you need a few examples of how these questions can play out for your business? Let’s run through a few examples for different businesses.

Physical therapy office:

  • What’s the number one problem I solve for customers? My business helps people recover properly from surgeries and various injuries.

  • What makes my solution the best option for customers? My massage clinic serves as a one-stop shop for patients who need both physical therapy and massage.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? I also educate patients on custom workout plans and exercises they can do from home.

Content marketing is a great opportunity for physical therapy offices to communicate value.

Content marketing is a great opportunity for physical therapy offices to communicate value.

Now that you’re able to answer these three questions, you have a better direction for your blog. Since you’ve identified how you provide value for customers, here are a handful of content ideas that you can use for blog posts and videos:

  • 3 exercises you can do at a desk to relieve lower-back pain

  • 5 signs of neck pain that needs professional medical attention

  • How proper hydration and diet helps reduce recovery time

  • Questions you should ask your physical therapist during your first visit

Women’s fashion boutique:

  • What’s the number one problem I solve for customers? My store helps women dress for all professional occupations in the business world from entry level office jobs to C-level positions..

  • What makes my solution the best option for customers? Our staff helps customers make the best purchasing decisions for all body types and color preferences.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? I help customers create a versatile wardrobe that won’t break the bank while still being stylish and trendy.

Use blog posts as an effective way to share fashion expertise.

Use blog posts as an effective way to share fashion expertise.

Since the three questions have been answered, below are a few blog topics and video ideas you can use":

  • Use this scarf to add a pro touch to any winter outfit

  • 4 things every C-suite woman wears

  • How to set yourself apart as the fashionista in the office

  • Don’t wear heels with these outfit combos

International grocery store:

  • What’s the number one problem I solve for customers? I provide quality ingredients from around the world that may difficult or impossible to find in regular neighborhood grocery stores.

  • What makes my solution the best option for customers? My prices are competitive and my employees are well-versed in different styles of cooking.

  • Which additional problems do I also solve for my customers along with the number one problem I solve for customers? Not only can special ingredients be found in my store but I also sell cooking equipment such as woks from China and tortilla makers for Mexico.

Showcasing recipes along with different cooking techniques is a simple way to inspire customers.

Showcasing recipes along with different cooking techniques is a simple way to inspire customers.

With this information in mind, here are a handful of video ideas and blog posts you can create to market your international grocery store:

  • Which is the best knife for making sushi? We tested out 4 knives so you don’t have to

  • Every Filipino chef knows these hacks

  • Super easy West African-inspired dish for a family of 3

  • 10-minute tasty gluten-free fried rice recipe

Pull the trigger

The questions you’ve read over can be applied to any business from financial planning to consumer goods. Always focus on creating value for your customers. When you remember to do so, you’ll always have a clear direction to follow for your content marketing. Now it’s time to pull the trigger and start producing content!

For any other questions regarding your blog and content marketing, email Josh at josh@jamiascreative.com.

24 holiday marketing ideas for your business

It’s that wonderful time of the year when people are looking to purchase gifts and services for themselves and others! It’s key that you are positioned to take advantage of spending habits this holiday season. Below are 24 holiday marketing ideas you’re welcome to take and use for your business. They’re organized into different categories:

Restaurants: If you’re marketing for a food establishment, here 8 ideas you can use this holiday season.

  • Offer a free fountain beverage to anyone who posts about your restaurant and tags your business on Instagram.

  • Do a BOGO (buy one, get one free) sale for appetizers the week of Christmas.

  • Create a holiday special that’s only available throughout the month of December.

  • Set up an Instagram-worthy Christmas tree for customers to take pictures in front of to capture the holiday spirit.

  • Donate $1 from every order of $10 or more to your favorite charity.

  • Run a giving tree at your restaurant in collaboration with an orphanage or homeless shelter.

  • Offer a 10% discount on catering for company Christmas parties from now until December 31, 2018.

  • Add a little holiday cheer by serving a special Christmas-inspired beverage the week of Christmas.

Holiday specials are a great way to drive additional sales.

Holiday specials are a great way to drive additional sales.

Salons and spas: There are quite a few ways to increase foot traffic and total sales during this festive time of year. Below are 7 ways to market your salon/spa.

  • Discount select hair and makeup products to any client who brings in a can of food for the local food bank.

  • Offer a free 10-minute head and neck massage to anyone who gets their nails done through the month of December.

  • Give a goodie bag worth $15-20 of select products to any customers who spend $200 or more in a single visit.

  • Promote gift cards on social media accounts as a great option for stocking stuffers and presents for co-workers.

  • Sell BFF or “Mom and Daughter” self-care packages that are composed of any three of your services at a 10% discount until the end of 2018.

  • Hold a giveaway on Instagram offering a free spa day or free eyelash extensions to the winner.

  • Do a Facebook Live video sharing makeup tips twice a week.

Offering a free 10-minute massage to customers who come for other services such as manicures is a great way to increase sales.

Offering a free 10-minute massage to customers who come for other services such as manicures is a great way to increase sales.

Gyms and martial arts academies: Whether your business is a weightlifting gym or a karate school, these 4 tips can be tailored to your needs.

  • Offer a special holiday discount on gear such as hand wraps and Gi’s.

  • Make a large box available at the entrance so clients can participate in donating to a non-profit you choose to align with whether it’s a food bank or homeless shelter.

  • Host an open mat where percentage of entry fee go towards a charity.

  • Invite a black belt to teach a seminar with proceeds committed to scholarships for underprivileged youth.

Providing opportunities for people to experience a class is a great way to increase memberships.

Providing opportunities for people to experience a class is a great way to increase memberships.

E-commerce store for products: The holiday season is the perfect time of year for sales which you’ll get thanks to these 5 ideas.

  • Set up a limited-time discount that runs until Christmas day.

  • Work with influencers to distribute discount codes to build brand awareness and increase overall revenue.

  • Run a giveaway on Instagram to spread the word about new products you’ve released.

  • Announce holiday sales on email newsletter.

  • Partner with a complimentary company for a holiday giveaway i.e. dog toys and dog treats, workout clothes and workout supplements

Instagram is a great platform for giveaways and gaining brand recognition.

Instagram is a great platform for giveaways and gaining brand recognition.

Which holiday marketing ideas will you use for your business? Let us know in the comments below!

You can't afford to ignore these organic and paid social media tips for your small business

Some of the best social media plans involve the implementation of both organic and paid social growth. Depending on your budget and time, you may focus on organic growth and engagement more than paid. Or you can choose to put your effort and resources behind paid social growth and engagement.

Social media is one of the best ways to build brand awareness and increase sales.

Social media is one of the best ways to build brand awareness and increase sales.

Regardless of what your actual game plan is, here are tips for both paid and organic growth:

Organic Growth - The bad news is platforms like Facebook are declining in organic reach. The good news is that there’s something you can do about it.

  • Post consistently and stick to a schedule. Consumers are highly likely to visit the social accounts of businesses they’re interested in. They want to see active accounts. Do you have to be posting 24/7? No. If you only have time to post twice a week or three times a week then do it.

  • Run giveaways. Giveaways and contests are one of the best ways to drive organic engagement and generate conversations around your brand. Don’t hesitate to run a giveaway once a month or every other week. You’ll be sure to see your reach increase.

  • Repurpose and reuse content you’ve already created. Take your blog posts and turn the key points into infographics. You can even take the key points from blog posts and convert them into short, concise videos.

People love giveaways and contests on social media!

People love giveaways and contests on social media!

  • Reply to the comments you receive. If someone took a moment to comment on a video you shared, take a moment to acknowledge them. Engaging with comments are a simple way to increase conversion rates and brand loyalty.

  • Are customers posting pictures and videos of their experiences with your brand? Ask them if you can re-share their content. Customer content is an effective to showcase what you have to offer whether it’s a product or a service.

  • Use Facebook Live to your advantage. Facebook ranks live video higher in the News Feed compared to other types of content.

Paid Growth - Depending on your goals and your budget, paid social media growth can be a great way to increase purchases and foot traffic. With practice and research, paid social media growth doesn’t have to be or feel risky.

  • Always identify your objectives. Don’t throw money at a social platform when you don’t have a clear goal in mind. Your goal can be different with each ad whether it’s simply getting more likes or driving more people to your website.

  • Put ad spend behind well-performing content. If you have a blog post or video that’s getting more likes and shares than other content you’ve recently shared. Put some dollars behind it. You’ll easily multiply your reach and increase brand exposure.

  • Know which platform is the best for your ideal customer and the type of content you are sharing before committing ad spend. Depending on your ideal customer, Twitter may be a better choice for your ad campaign. Or it could be Pinterest or Instagram. Do you research and know your customer.

  • Sponsor posts that share informative content. When you have content that answers the questions of clients, you’re more likely to get a return on your investment.

Drive sales with targeted social media ads.

Drive sales with targeted social media ads.

  • Be patient with your social ads. This is key especially if you’re new to paid social growth. You may not get the results you’re expecting with the first ad campaign you run or the first video you boost on Facebook. Keep experimenting and keep tweaking your ads until they give you a positive ROI.

  • Remember to optimize your ads for mobile. More and more people are engaging with brands on their smartphones. It’s in your best interest to design copy, images, and videos to look good on mobile.

  • Stick to your brand. Your paid posts should blend seamlessly with your organic posts. Ads should be consistent with your brand as a whole and give your followers the best experience possible.

Social media marketing doesn’t need to be stressful or scary. If you have any questions about organic and paid social growth, email Josh at josh@jamiascreative.com!