5 realities you need to face about social media marketing

When it comes to social media marketing, there are many misconceptions. It’s not the silver bullet to marketing. It’s not the only way to increase sales or build a brand but it’s definitely a proven and effective way to do so. If you’re new to social media marketing or have been in the game for some time, here are five realities you may or may not already know about. You’ll have to face them either way.

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  1. Not every social media post will go viral

You’ll have your share of hits and misses when you market your business on social media.

You’ll have your share of hits and misses when you market your business on social media.

Just because you had one post get thousands of shares, likes, and comments doesn’t mean every post will go crazy. The reality is that many of your social media posts won’t get high engagement and reach due to the decline in organic reach. This is especially true for Facebook since the biggest business pages tend to get less than 4% reach.

2. Consistency pays off

Using a calendar is a great way to remember to post regularly.

Using a calendar is a great way to remember to post regularly.

Sticking to a regular schedule is an effective way to get real results. Social media users on every platform are looking for content they deem valuable on a consistent basis. Whether you’re posting every day or three times a week, stick to it. Your focus should be on sustainable marketing for your business. Avoid the temptation to go crazy an post 10 times on Instagram but not post again for the next 10 days.

3. Don’t be afraid to test and experiment

Find if your fans love vertical videos by testing it out.

Find if your fans love vertical videos by testing it out.

Test out new ideas you have and experiment with different types of content. Referring back to #2, consistent posting will help you develop a baseline to compare your A/B testing. You can quickly find out if posting videos are more effective on Monday mornings versus Monday evenings. You’ll be able to know whether or not you can reach more people with black and white photos or pics in color. Always test out theories and ideas. It’ll help you evolve with the algorithm changes of each platform.

4. It’s not easy

Picking the right photos to use is just one aspect of social media marketing.

Picking the right photos to use is just one aspect of social media marketing.

Is it true that if your 12-year-old child can post on social media then anyone can do it? No, it’s not true. Understanding how to use social media for marketing a business requires a different approach than using social media to share family pics. Social media marketing requires you to be on top of the latest trends along with being able to make decisions based on data.

5. You don’t have to do it all on your own

There’s no need to be alone when putting social media to work for your business.

There’s no need to be alone when putting social media to work for your business.

If you feel overwhelmed or would just rather not deal with social media marketing for your business, consider hiring an employee or outsourcing. Look to work with a practitioner. Would you hire an obese doctor to tell you how to lose weight? Probably not. The same goes for people who may be able to help you with your company’s social needs. Check to see if they’re practitioners who actually produce their own content. Find out for yourself if they actually use the platforms you use for your business.

When you’ve found the right individual or agency, you’ll be able to spend more time on tasks that utilize your strengths.

After reading this quick article, are there any questions that come to mind? Email Josh at josh@jamiascreative.com!

31 blog post ideas for your dental practice

Are you trying to figure out ways to increase clientele for a dental practice? Do you spend your time thinking about ways to retain new patients? One effective way to gain new patients and keep them is through content marketing.

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With content marketing, you can add value in the form of blog posts, videos, and photos. We want to make it easier for you so here’s a list of 18 topics you can use. These topics can take the form of blog posts or videos that you make on your own.

  1. How often should I brush my teeth?

  2. My gums hurt when I brush my teeth. What does this mean?

  3. Always ask these 3 questions when going to a new dentist

  4. My kid hates brushing her teeth. What can I do to change that?

  5. Here are five things every person with dentures needs to know

  6. This is how long it takes to recover from a root canal

  7. Avoid these 4 foods to protect your gums

  8. Here are 4 ways to maintain healthy gums

  9. Do you need to brush your tongue?

  10. How often do you need to do a dental checkup?

  11. This is how you save a knocked out tooth

  12. Here are 5 things every parent needs to know about baby teeth

  13. How often do I need a new toothbrush?

  14. How do I get rid of bad breath?

  15. How long does it take to whiten my teeth?

  16. Can I get braces even though I’m an adult?

  17. This is proper tooth brushing technique

  18. Here are 3 benefits of flossing

  19. Here are 3 benefits of wearing mouthguard for contact sports

  20. Should I use mouthwash or just brush my teeth?

  21. Here are 6 foods that are bad for your teeth

  22. Why you shouldn’t skip your dental checkups

  23. How long does it take to straighten my teeth?

  24. 5 ways to help your kid have healthy teeth and gums

  25. How tobacco usage affect your oral health

  26. Why you need to drink more water to protect your teeth

  27. How often should you brush your teeth?

  28. How does your oral health affect your mental health?

  29. This is how to take care of your toothbrush

  30. 4 ways to help your kid brush his/her teeth on a regular basis

  31. What is dental plaque and how can I get rid of it?

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While many of these topics may seem like no-brainers for your dental practice, not every dental practice is creating content. Content is one of the best ways to set yourself apart from the competition. By sharing tips and information, potential clients can get a better idea of what to expect from your practice. They will also be more likely to view you as an expert.

Do you have any specific questions about how to generate valuable content for your business? Email Josh at josh@jamiascreative.com!