The most used Instagram filter and 6 other facts and bits about Instagram

Instagram is one of the most popular apps in the world. With more than 800 million users, the photo-sharing/video-sharing app is a great way to build your brand and increase sales. If you're reading this, you're probably already trying to learn as much as you can about Instagram. Here are several facts that you'll love and find interesting that hold true as of July 2, 2018:

Millions of Business profiles are present on Instagram: About 71 percent of  U.S. businesses use Instagram to market their products and services. Back in 2016, only 48.8 percent of American businesses used Instagram. There are approximately 8 million Instagram Business profiles with most of these profiles being small businesses. Brands are taking advantage of Instagram thanks to the easiness of contacting influencers, handling customer services, and the gathering of analytics.

 Millions of small businesses across the United States use Instagram to build their brand and find new customers.

Millions of small businesses across the United States use Instagram to build their brand and find new customers.

Clarendon is the most used Instagram filter: This filter brightens, intensifies, and highlights photos and is the most popular filter in 119 countries. The all-purpose filter is typically the default filter after the Normal option (Normal is no filter). It's one of 40 available filters. After Clarendon in second place is Gingham. For #nature photos, Valencia is the most popular filter and for #fashion photos, Kelvin is the most used filter.

 Instagram is popular all around the world.

Instagram is popular all around the world.

Instagram is available in 36 languages: The Facebook-owned app is used in countries all around the world including Japan, France, Spain, Russia, Italy, and Germany. If you're selling products and services that know no boundaries and aren't limited by language, Instagram is a great choice for you to build your brand.

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The single red heart is the most used emoji:  The heart has been shared more than 500k times. 80 percent of the top five emojis are positive smiley faces. Positive energy and sentiment is often shared on Instagram which helps users feel involved and happy. There's a good chance you might have even used this simple emoji in the last week or so.

I can receive 79 percent more engagement by simply adding a location tag?: Yes, location tagging increases the amount of engagement you receive per post! Instagram's geo-tagging feature is a great way for small businesses to be found and interact with customers who live nearby. 

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Instagram photos have 36 percent higher engagement than videos: No, this doesn't mean that you should ignore video creation for Instagram. Video consumption on Instagram is on the rise despite photos generating 36 percent more likes than videos. Not all videos cause Instagram followers to engage with likes and comments. If this is the case for your brand, consider improving the quality of videos you share and clarifying your call-to-action.

Faces get 38 percent more likes: This is a simple fact. Photos with faces will get more likes than photos that don't have faces. People like seeing other people. You don't have to only post group photos and portraits. You can also post pictures of people in action using your products and/or services.

 Get more likes with pictures showing the faces of other people.

Get more likes with pictures showing the faces of other people.

You don't have to force yourself to include faces in your Instagram posts. It'll come naturally when you use images of influencers using your latest products. Doing so will allow you to experience greater engagement on your Instagram account and attract more followers.

Step up your Instagram feed with these stats: How will you use these stats to your benefit? Now that you have this knowledge, start tweaking your current game plan and you'll improve your Instagram presence.