A Step-By-Step Guide on How to Post a Photo to Your Instagram Feed

Now that you have your Instagram Business page all set up, you're going to need some pictures to fill your profile up! It's important to showcase your best work on Instagram, and make sure they're relevant to your brand. There are several blogs and articles explaining how to make a cohesive Instagram Theme, and we even have an article teaching the difference between posting on your Instagram Story versus your Instagram Feed. But we're not going to get too much into that today. Today we want to go back to basics. Here is how to post a photo to your Instagram Feed:

1. Take a photo: It's a simple process! Whether it be with your own external camera, or with the camera in Instagram, you've got to take a picture before you can post it!

2. Upload your photo: Once in Instagram, you'll see a menu bar at the bottom of the screen. Right in the middle should be a little plus sign inside a box. Tap on that and it'll bring you into Instagram's camera. You can either take the picture right then and there and move on to the next step. 

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Tap on that and it'll bring you into Instagram's camera. You can either take the picture right then and there and move on to the next step, or you can choose a photo from your camera roll by clicking "Library" in the bottom left of the screen.

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Just click the next button and voila, you're on your way to posting your picture!

3. Edit your photo: From there you can now start editing your photo so it's consistent with your branding and style. Instagram has a selection of filters you can add on to your picture to make it look that much better!

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Not a fan of any of the built in filters? No need to worry, they also have manual tools so you can adjust and fiddle with brightness, sharpness, highlights/shadows (and more), until it's just the way you like! Take a minute to edit the photo the way you want it to be.

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4. Add the finishing touchesYou're almost done! From here you can write your caption, tag people, tag locations, and choose which other social media platforms you want to post your picture to. 

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5. Share your photo: The final step is pretty easy! All you have to do is click "Share" in the top right hand corner, and you have officially posted your photo on Instagram!

It's an incredibly simple and user friendly process, and you'll be Insta-famous in no time (not guaranteed)! What was/will be the very first picture you post/ed on Instagram? Let us know in the comments!

The most used Instagram filter and 6 other facts and bits about Instagram

Instagram is one of the most popular apps in the world. With more than 800 million users, the photo-sharing/video-sharing app is a great way to build your brand and increase sales. If you're reading this, you're probably already trying to learn as much as you can about Instagram. Here are several facts that you'll love and find interesting that hold true as of July 2, 2018:

Millions of Business profiles are present on Instagram: About 71 percent of  U.S. businesses use Instagram to market their products and services. Back in 2016, only 48.8 percent of American businesses used Instagram. There are approximately 8 million Instagram Business profiles with most of these profiles being small businesses. Brands are taking advantage of Instagram thanks to the easiness of contacting influencers, handling customer services, and the gathering of analytics.

 Millions of small businesses across the United States use Instagram to build their brand and find new customers.

Millions of small businesses across the United States use Instagram to build their brand and find new customers.

Clarendon is the most used Instagram filter: This filter brightens, intensifies, and highlights photos and is the most popular filter in 119 countries. The all-purpose filter is typically the default filter after the Normal option (Normal is no filter). It's one of 40 available filters. After Clarendon in second place is Gingham. For #nature photos, Valencia is the most popular filter and for #fashion photos, Kelvin is the most used filter.

 Instagram is popular all around the world.

Instagram is popular all around the world.

Instagram is available in 36 languages: The Facebook-owned app is used in countries all around the world including Japan, France, Spain, Russia, Italy, and Germany. If you're selling products and services that know no boundaries and aren't limited by language, Instagram is a great choice for you to build your brand.

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The single red heart is the most used emoji:  The heart has been shared more than 500k times. 80 percent of the top five emojis are positive smiley faces. Positive energy and sentiment is often shared on Instagram which helps users feel involved and happy. There's a good chance you might have even used this simple emoji in the last week or so.

I can receive 79 percent more engagement by simply adding a location tag?: Yes, location tagging increases the amount of engagement you receive per post! Instagram's geo-tagging feature is a great way for small businesses to be found and interact with customers who live nearby. 

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Instagram photos have 36 percent higher engagement than videos: No, this doesn't mean that you should ignore video creation for Instagram. Video consumption on Instagram is on the rise despite photos generating 36 percent more likes than videos. Not all videos cause Instagram followers to engage with likes and comments. If this is the case for your brand, consider improving the quality of videos you share and clarifying your call-to-action.

Faces get 38 percent more likes: This is a simple fact. Photos with faces will get more likes than photos that don't have faces. People like seeing other people. You don't have to only post group photos and portraits. You can also post pictures of people in action using your products and/or services.

 Get more likes with pictures showing the faces of other people.

Get more likes with pictures showing the faces of other people.

You don't have to force yourself to include faces in your Instagram posts. It'll come naturally when you use images of influencers using your latest products. Doing so will allow you to experience greater engagement on your Instagram account and attract more followers.

Step up your Instagram feed with these stats: How will you use these stats to your benefit? Now that you have this knowledge, start tweaking your current game plan and you'll improve your Instagram presence.

How To Set Up A Great Business Facebook Page

In last week's blog post, we let you know all about how to set up an Instagram account for your business. Now it's time to get your business's Facebook page up and running. We will go over why you need to set up a Facebook business page and how to get your page off the ground.

Facebook holds a treasure trove of marketing gold. In fact, Here is why you shouldn't be missing out on Facebook:

  • There are 2.1 billion monthly active users on Facebook: That's 30% of the world's population. That's a lot of potential customers. Need we say more?
  • Facebook is low-cost: It costs absolutely nothing to create a Facebook page, and you get exposure simply from likes and comments. It's almost too good to be true, but it works! The social platform gives you outlet to let the world know about your latest sales and awesome video ads you've been working on.
  • It makes customer support easy: Facebook allows you to post your hours, email, and phone number right at the top of your page so people know where to get their answers. They also integrated Messenger with business pages for an even quicker solution to resolving customers concerns (Check out our blog post on how to use Messenger for your business).
  • Targeted advertising: Facebook knows it's users. If you're a fashion boutique, you can input the age range you would like to reach and target people who have specifically listed "fashion" as an interest. Are you a martial arts school? Facebook allows you to create ads that target people who live within 20 miles of your school and want to learn self-defense. You can go wide and reach everyone who lives in the coastal western United States or only focus on people who live in Salt Lake City, Utah. These detailed features allow you to have control over who is seeing your advertisements. 
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Now that you know why you should be using Facebook for your business, how do you set up the perfect page? Here are some surefire ways to help you out:

  • Make your profile picture your logo: We touched on this on our last blog post, but making your profile picture your logo is crucial to the success of your business's Facebook page. It looks professional, it looks clean, and it just looks plain good. Humans are extremely visual creatures, so the more visually appealing your profile is the more people will be attracted to your page.
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  • Choose a relevant cover photo: Your cover photo should be as descriptive as possible. Use the cover photo to tell the customer all about your business. It's the perfect place to showcase your best work, your newest product, or a current sale or promotion going on. As they say, a picture is worth a thousand words!
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  • Make sure you add your website to your page: This may seem like a no-brainer, but you would be surprised at the amount of businesses who forget to add their website to their page! The idea of a Facebook page is to be an initial glimpse into your business: A showcase of your products or best work, your contact info, and a short and concise bio. All of these things should intrigue potential customers to learn more about your company, which is exactly what your website is for!
  •  Add your team: Your team is going to need to hop on and off your Facebook page for various reasons, and Facebook makes it easy to assign everybody their specific roles on the page! There are 6 different roles that Facebook allows: The Admin, Editor, Moderator, Advertiser, Analyst, and Live Contributor (Here is a link explaining just what each role is allowed to access). All you have to do is go to "Settings" on the top right corner of your page, find "Page Roles" in the column on the left, typer the name or email of the person you want to add, select "Editor" then choose their role from the dropdown menu, then click "Add" and enter your password. After you add them, the person will have to accept the role. That's it! 

Now that you know how to set up a great Facebook page, get out there and do it! Watch your success skyrocket! Do you have any of your own Facebook tips up your sleeve? Let us know in the comments below!