You sell products online. Business has been fairly well but you know you can do a better job. One of your mentors told you that Instagram is a great way to drive traffic from Instagram to your e-commerce site.
The problem is that you don't know how or where to start. Here are five tips to get your followers to go to your website:
Set up and optimize your Instagram bio: Does your Instagram bio sum up what your business is all about? Does your Instagram bio have the link to your website? Your profile photo should have your brand's logo. It needs to be recognizable by anyone who comes across your profile. Your handle should be your brand name. If it's already taken, try to get an Instagram handle that's as close to your brand name as possible. When it comes to your description, use target keywords and tell your story. Don't forget to have the link to your website in your bio.
Post great content consistently: High quality photos and videos are a must for your feed. Take photos that are worthy of sharing. Take photos that your friends and strangers would be willing to share with others. If you don't have the budget or know-how for DSLR photography, read this blog post on how to take better iPhone photos.
Tag your products in your photos: Shoppable posts allow your followers to buy your products directly from your Instagram posts. You can acquire new customers right from your feed. Followers don't need to take as many steps to place order for whatever you have to offer. You don't have to worry about losing potential customers because they got lost in the process of going to your website.
Great customer service: Whether you have happy customers commenting on your posts or disgruntled customers commenting on your posts, don't ignore them. Provide excellent customer service. It'll pay off exponentially when you listen and create a community where customers feel like their opinions are valued. Always focus on providing the best experience for your customers and empowering them to solve whatever problems they are counting on you to help them solve.
Proactive engagement: It's important that you don't wait for things to happen. Take a few minutes everyday to engage with posts that have relevant hashtags. To do this, ask yourself what the best hashtags are for your business. If you're a small gym in Murray, it's in your best interests to engage with the top ten posts with #murray. If you sell baby clothes then engage with the top ten posts with #baby. Engaging means you like and comment on each of these posts. Each of your comments should be three words or more to help you be more authentic. When you’re more authentic, customers are more likely to follow and stay engaged with your brand on Instagram.
Remember that putting in the work will always yield results. If you’re not doing any of the five tips listed above, don’t expect to see an increase in traffic to your website. If you are, give yourself a 3-5 weeks and you will start to see more sales thanks to your proactive approach.